ENOC Lubricants Marketing, the lubricants business division of ENOC Marketing LLC, has joined hands with their partners in Uganda, City Lubes, to host its 6th Business Meet in Uganda, Africa, from May 20 to 24, 2014. The event was inaugurated by H.E. Edward Kiwanuka Ssekandi, Vice President of Uganda and Hon. Gerald Ssendaula, Chairman of the Private Sector Foundation Uganda, a proof of the country's eagerness to continue to improve international links for business and development.
The primary aim of the event is to explore untapped business opportunities in the operating market and to demonstrate the strength of the thriving ENOC Lubricants business. The theme of the Business Meet, ‘Looking Beyond,’ reflects careful consideration of future market fluctuations and shares insights into the kind of integrated, well organised and dedicated approach the company seeks to take.
In addition to the introduction of new marine and industry segments coupled with Marketing support programmes such as Key Account Management, the event will also address innovative services in retailing. Marketing strategy will also be a significant point of discussion as it plays an integral role in the successful functioning of new business initiatives.
The importance of Africa to ENOC Lubricants cannot be understated. The continent is a beacon of tremendous potential and appropriately complements the ideals, core values and philosophy of ENOC as a whole.
Zaid Alqufaidi, Managing Director - Marketing, ENOC, said: “ENOC is committed to provide unparalleled value for customers in Africa by offering the right products that suit their needs, manufactured to the highest quality and technical specifications. Through our support to the event, we are not only demonstrating our market leadership in the lubricants business, but also our commitment to develop products that meet changing industry needs.”
The Business Meet will serve as a platform where business updates in sales, marketing, technology and finance will be shared. The ENOC Outlook 2014-2015 Strategy and Business Expectation is an important topic that will lead the meet into a dialogue on optimising business efficiency and operational excellence to achieve further ambitions.
ENOC Lubricants, the largest producer of finished lubricants in the region, boasts a presence in over 55 countries in the Middle East, Africa, South East Asia, the Indian Subcontinent and CIS countries. The quality range of branded automotive and industrial lubricants, greases and specialties provide products that cater to new engine generation designs and ensure that constant innovation and development is maintained.
Previously, ENOC hosted a strategy workshop held in Sudan with the aid and support of Dal Group, an esteemed partner, to highlight the importance of operations within the African market. The workshop brought together a group of bright business minds, and had stimulating discussions on innovative ways of marketing, risk assessment and challenges, as well as solutions to overcome them. The successful launch of the ENOC Lubricant brand and the technical seminar held in Egypt further exemplifies the company’s commitment to Africa.