Mohammed Tayem, Managing Director of entourage
entourage the leading marketing and events company is enjoying a highly successful year, with growth rates much higher than the industry average. Extending its successful run, entourage is organising a series of marketing activities in the spirit of Ramadan.
The company devised a strategic plan to advance Dubai Autism Center’s Ramadan Campaign. Autism is a severe disorder of the nerves the leads to impaired social interaction and communication skills. Children with Autism often display restricted and repetitive behaviour. Autism is on the increase, currently every 1 in 110 children suffer from the nervous disorder.
entourage helped bring sponsors and supporters on board to drive the campaign across major media channels. At all ENOC retail outlets, employees are sporting Dubai Autism t-shirts throughout the month. In addition to alternate media channels, several leading newspapers, mupies at the top 7 malls in Dubai are helping spread the campaign messages.
For the second year in succession, entourage is hosting more than 19 events for Abu Dhabi Islamic Bank (ADIB’s) Ramadan projects. 4,000 corporate guests, customers, partners and staff members are attending Iftar and Sohour events in addition to 20,000 members of the community who will be reached through the CSR project. ADIB is sponsoring the ambitious CSR project proposed by entourage. The leading bank is reaching out, on a daily basis, to all corners of UAE and distributing carefully selected nutritious food at the time of Iftar to the less privileged members of the community.
Speaking on the occasion, Mohammed Tayem, Managing Director of entourage, said, “What are ideas if they cannot make a positive impact to not just brands, but the community at large? This thinking is central to our solutions in the holy month of Ramadan. We are empowering our clients with a series of effective solutions that reach out to all their stakeholders in a meaningful manner.”
ADIB’s CSR project is reaching out to more than 666 people every day this Ramadan. entourage is ensuring top quality food in neatly designed boxes, is delivered to all corners of UAE. In keeping with the spirit of Ramadan, the objective is to provide relief and joy to those who need them most.