Markazia, the sole distributor of Toyota, Lexus and Hino trucks in Jordan announced that October 2016 is the ast date for submission of entries to participate in the Lexus Design Award. Twelve finalists will be chosen and announced in early 2017. Through the Lexus Design Award, Lexus International is determined to offer this significant opportunity for talented designers from across the world to change their future and get global recognition.
Lexus is celebrating the fifth anniversary of this international design competition supporting up-and-coming designers and creators worldwide. The creative theme for the Lexus Design Award 2017 is ‘Yet’. Applicants are invited to submit innovative designs and original interpretations that demonstrate insight into the essence of the ‘Yet’ theme. At Lexus, the ‘Yet’ philosophy gives the courage to combine elements that at first seem incompatible – superior ride comfort ‘Yet’ exhilarating driving dynamics – for example. ‘Yet’ is the catalyst that triggers breakthroughs, the spark that ignites an explosion of creative potential.
According to the Sales and Marketing Director and Deputy General Manager at Markazia Nadim Haddad said, “Lexus believes in the power of creativity to change the world and build a better future. Through Lexus Design Award, it hopes to foster the growth of ideas that contribute to society by supporting designers whose work can have a positive impact on our lives. These individuals will benefit from global recognition along with the invaluable experience of working with renowned designers as mentors. I call upon all Jordanian talents to participate in the Lexus Design Award which constitutes a golden opportunity to showcase their ideas and talents.”
Lexus Design Award 2017 will introduce twelve finalists and their works to the design community and beyond at Milan Design Week 2017. Four of these 12 finalists will prototype their designs, mentored by globally recognized designers. The maximum production budget per prototype is JPY 3 million, equivalent to AED 107,000. Finalists will present their designs in the Lexus experiential space at Milan Design Week. Judges will then assess the four prototypes to choose the Grand Prix winner who may receive the opportunity to bring his prototype to production.
Previous Lexus Design Award winners are displaying their talent on the world stage. Emanuela Corti and Ivan Parati’s Sense-Wear, the Grand Prix winner in 2015, gained further exposure at design events in Tokyo and Moscow. The Grand Prix winner of 2016, design team AMAM’s “AGAR PLASTICITY ‒ A POTENTIAL USEFULNESS OF AGAR FOR PACKAGING AND MORE” has attracted wide interest and invitations to participate in other international exhibits. In this way, Lexus Design Award winners benefit from globe-spanning publicity and the potential for collaborative projects in the public and private sectors.