FINE Hygienic Paper Company and FINE SCA Jordan have recently participated in Fantazia Market 2, which took place on Friday July 13th, 2012, at the Orthodox Club. Both companies were the Gold Sponsors for this family event, where their participation aimed at engaging with their target audience.
This engagement was highlighted by ‘FINE’s Game’, which is about bringing families together, each kid partnered with his parent, by rolling FINE toilet paper. Ms/Niveen Amareen was announced as the winner of ‘FINE’s Game’ and he went home with a special gift from FINE.
On this occasion, Mr. Waseem Nuqul, Levant Area Marketing Manager for Fine Hygienic Paper Company, commented: “We are glad that we have participated in this year’s Fantazia, given our successful participation in last year’s event. Through this event, we had the chance to highlight our renewed brand identity that reflects FINE’s vision and commitment to consumers and innovation.”
“The event was also an opportunity to showcase one of our new products FINE Sensation and our display area has attracted a large number of visitors, where we had the opportunity to interact with them, showcasing our newly introduced products,” added Mr. Wassem.
Fine Hygienic Paper Company is Nuqul Group’s first industrial operation which was founded in 1958. It specializes in the production and conversion of hygienic tissue paper products such as Fine facial tissues, baby diapers and feminine sanitary napkins. FINE’s pulp raw material complies with the highest standards for forestry products and is the market leader in sterilized tissues through its unique sterilization technology known as "Steripro”.
FINE SCA is a Joint Venture between FINE and SCA established in 2007 to lead the Feminine hygiene market in key MENA region countries by tailoring global innovations to local cultures. The joint venture manufactures and markets feminine hygiene products covering 18 countries in the region; it has immediate access to FINE's production facilities and distribution network in the region, as well as SCA's existing feminine product range, world-leading technology, research and development capabilities and marketing expertise.