Fine Participates in Masri Exhibition 2012
FINE Hygienic Paper Company, part of Nuqul Group, has recently sponsored Masri 2012 exhibition, which was held at the Qyard, AlQasr Metropole Hotel in Shmeisani Amman, earlier in June. The event was organized by the Embassy of Egypt in Jordan and it was under the patronage of H.E. Dr. Shabib Ammari, Minister of Industry & Trade. The event aimed at highlighting Egyptian products and handicrafts in the Jordanian market and showcased the continuous partnership between the Jordanian private sector and the Egyptian government.
On this occasion, Mr. Waseem Nuqul, Levant Area Marketing Manager for Fine Hygienic Paper Company, commented: “Our participation in this year’s exhibition comes as a confirmation for FINE’s commitment towards the Egyptian market.”
Mr. Nuqul also added that: "Our participation has given us the chance to highlight the renewed brand identity that reflects FINE’s vision and commitment to consumers and innovation. It was also an opportunity to interact with the audience while we present our renewed brand promise and continued Fine’s commitment in our market.”
Fine Hygienic Paper Company is Nuqul Group’s first industrial operation which was founded in 1958. It specializes in the production and conversion of hygienic tissue paper products such as Fine facial tissues, baby diapers and feminine sanitary napkins. FINE’s pulp raw material complies with the highest standards for forestry products and is the market leader in sterilized tissues through its unique sterilization technology known as "Steripro”.