flydubai recorded another milestone today with its first Business Class flight taking off. The airline announced the launch of the new service earlier in June this year based on customer demand.
Passengers of flight FZ729 to Kiev’s Boryspil Airport, Ukraine were the first to experience the carrier’s new product offering.
While flydubai offers its Business Class passengers a variety of customised services, including a dedicated Business Team, priority check-in and a fast track through immigration, it is in the air where the experience can be fully realised.
The new Business Class cabin comprises 12 spacious and comfortable reclining seats, made of Italian leather and a seat pitch of 42 inches. A revolutionary in-flight entertainment system comes with a high definition touchscreen of 12.1 inches with a choice of 1,300 hours of non-stop entertainment. Business Class passengers can enjoy a more personalised service from flydubai’s highly trained cabin crew members and an internationally inspired menu on flights.
flydubai received its first Business Class fitted aircraft in August. The airline has used this aircraft to train its dedicated Business Class cabin crew members as well as conduct focus groups with frequent flyers to get feedback and enhance the offering.
Commenting on the airline’s launch of the service, Ghaith Al Ghaith, flydubai’s Chief Executive Officer, said: “We have conducted extensive focus groups with our frequent flyers, and their feedback has been instrumental in making the Business Class experience the best that it can be. Passengers who got to be the first to sample the new service where very pleased with the spacious new cabin configuration, the variety of the menu and the high quality in-flight entertainment. We look forward to adding this product across more routes on our network as we receive more aircraft fitted with business class seats.”
flydubai’s network covers more than 65 destinations in 34 countries, many of which may have not had the option of business class before on any airline, making the service a pioneering feature in these markets.
“When we began to develop Business Class, we focused on every detail of the passenger’s journey, making it convenient, comfortable and enjoyable, while keeping in mind our goal of connecting underserved markets,” added Al Ghaith. We believe that the numerous offerings of Business Class create a complete package for our customers, which we hope they can enjoy time and time again.”
flydubai will gradually expand its Business Class services across its network. The airline will receive three new aircraft fitted with Business Class by the end of the year, along with retrofitting nine aircraft from its existing fleet of 31 aircraft.
flydubai aims to make travel more convenient for its passengers through services such as visa facilitation for select destinations, a user friendly mobile website, car hire and insurance services. Most recently, the airline has made holiday packages available to its passengers.