flynas has reported a 303% growth in organic traffic to its website, contributing to record-breaking growth in passenger numbers in 2014. Working with Sekari, the region’s leading Search Optimised Content Marketing agency, the airline re-launched flynas.com with new informative multilingual content which led to an increase in search visibility for flynas. 2014 was the most successful in the airline’s history, when it carried over 6.5 million passengers, representing a significant increase on the 3.3 million passengers carried in 2013.
"2014 was an amazing year for flynas. The re-launch of flynas.com played a major role in propelling our passenger numbers. We had the vision to tap into the content marketing expertise of Sekari, to create a new website where the creation of valuable destination content was key. Working with Sekari, we have more than tripled our online traffic via organic search, all part of our outstanding success in 2014, the best year in flynas’s history.” says Sandra Fletcher, E-Commerce Director for flynas.
Explaining the importance of the new content, Lee Mancini, Managing Director of Sekari says, “Online spending in the MENA region is projected to grow from $9bn in 2012 to $15bn by 2015, and travel remains the biggest item bought online, with an average $1,521 spent each year per person. In the fiercely competitive online travel market, knowing how to make your brand standout by consistently creating relevant and engaging content that ranks in search engines is more crucial than ever”. Lee continues, “flynas have understood that getting this right will enhance their online search performance, increase their audience engagement and ultimately boost their business results.”
flynas worked with Sekari to produce over 60 new pages of engaging content, including travel guides on the airline’s destinations. Sekari provided full SEO site migration and site infrastructure strategy for the new site to be able to compete across regional search engines in the Middle East in English and Arabic. Due to the success of the new content, flynas have recently launched a Turkish language website.
“As the Middle East emerges as a global aviation hub, and with IATA reporting a regional record growth from US$1.6 billion profit in 2013 to US$2.4 billion in 2014, there is much to reap from investing in candid content that passengers will find useful and actively seek online” adds Lee Mancini.
flynas continues to work with Sekari on developing further pages for its website, focusing on bolstering its multilingual SEO and content.