The new supermarket in Lagoona Mall, Zigzag Towers, Doha is part of an ambitious GCC-wide programme by Carrefour MAF Hypermarkets to expand the network of its globally-successful supermarkets in the region under the Carrefour Market brand.
With a focus on a wide choice of fresh, high-quality produce, low prices and improved customer service, all in one convenient location, the new Carrefour Market supermarket is expected to receive a positive reception from local shoppers in Qatar.
Franck Rouquet, Vice President Carrefour Supermarkets in Qatar, Oman, Kuwait and the UAE, says Carrefour Market is offering much more than basic products. “The Carrefour Market-model is already well-established internationally, and we saw an opportunity to introduce it to Qatar, which is a country with sophisticated and cosmopolitan consumers as well as huge growth potential.
“We want our Carrefour Market supermarkets to be seen as more than a convenience grocery. We want the stores, such as the one in Lagoona Mall, to be a destination for fresh food products. With our customer demographic constantly changing and evolving along with their requirements from a local supermarket, we see this brand as a welcome addition to the market place.”
With a selling area of 1000m2 and an emphasis on fresh produce of the highest quality, Carrefour Market in Lagoona Mall is mirroring the 19 successful supermarkets already established in the UAE.
Produce in-store at Carrefour Market supermarkets will centre on fresh, high-quality food, with butchers and fishmongers on hand and daily deliveries straight to the supermarket shelves. Product ranges will also be introduced on a store-by-store basis to accommodate the needs and preferences of the immediate surrounding community. Carrefour Market is looking to differentiate itself from other supermarkets in the region by being a practical, weekly or even daily shopping destination.
Franck Rouquet continues, “Customers will now be able to take advantage of a number of offers and promotions that are available in the larger Carrefour Hypermarkets at their local neighbourhood supermarket.
“We anticipate that people will use Carrefour Market supermarkets on a daily or weekly basis to top-up their larger, monthly shopping trips, as Carrefour supermarkets are designed to be a complementary shopping environment to Carrefour’s hypermarkets.
“All Carrefour Market supermarket employees receive specialised training and we hope that our customers will appreciate a more personal service from our in-store staff,” adds Mr Rouquet.
Recognized as one of the most active shopping concept developers in the region, the Majid Al Futtaim group first introduced the Carrefour model to the Middle East in 1995.