GEMS Education, NBAD and MasterCard to launch Loyalty Card for parents

Published October 13th, 2011 - 12:19 GMT

National Bank of Abu Dhabi

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The National Bank of Abu Dhabi (NBAD), MasterCard Worldwide and GEMS Education today signed an agreement to introduce a loyalty card exclusively for GEMS parents.

The payment card comes with a host of discount offers and benefits for parents, which can also be extended to children above certain age under the discretion of parents.

“GEMS Education is pleased to partner with the National Bank of Abu Dhabi (NBAD) and MasterCard to offer our parents more financial flexibility and easy payment options through the introduction of a loyalty card,” said Richard Forbes, Director, Marketing and Communications, GEMS Education. “This collaboration builds on our commitment to pass on to our parents and students the benefits of GEMS Education’s long and fruitful association with reputable financial institutions like NBAD and MasterCard,” he added.

Suvo Sarkar, the General Manager of Consumer & Elite Banking at NBAD, said, “We are pleased to offer the parent community new and easy ways to manage and plan their finances. We are excited to join forces with GEMS Education and MasterCard to work on launching a platform surrounding financial products and services.”

On his part, Eyad Al-Kourdi, Vice President and Country Manager, UAE, MasterCard Worldwide said, “We are delighted to collaborate with GEMS Education and the National Bank of Abu Dhabi to launch a program, which reinforces our long standing commitment to support the financial needs of consumers in the UAE.

“We look forward to introducing programs that will complement the lifestyle needs of parents, while creating further awareness of financial products and services,” he added.

Earlier, a competition was introduced for students at GEMS schools to submit a drawing that could ultimately be used as the design for the loyalty card that will be produced using biodegradable plastic – a first for the UAE.

Choosing environment as their subject, students from across various GEMS Schools participated in the competition with enthusiasm.

The submissions were judged by a jury consisting of two members from GEMS Education and one each from MasterCard and NBAD. The selected design and the winner will be announced along with the launch of the card.

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Background information

GEMS Education has a global network of world class international schools. With 50 years of experience in education, GEMS provides high quality holistic education to over 100,000 students from 125 countries. It employs over 9,000 education professionals, specialists and staff from around the world. The GEMS approach to learning focuses not only on academic excellence, but also in helping students develop their character and creativity so that they achieve their full potential as human beings. The GEMS Education school model is unique in the world because it offers a broad range of curricula across a range of tuition fees making private education more accessible to the broader community. GEMS Education also supports Governments' education reform agenda by working with Ministries of Education to lift school performance and improve the standards and expertise government schools across the globe.

Contact Information:

GEMS Education
Volvo Building,
Sheikh Zayed Road,
P.O Box 8607
Dubai,
United Arab Emirates

http://www.gemseducation.com

The National Bank of Abu Dhabi (NBAD), the number one bank in the UAE, was incorporated in 1968, and is ranked as one of the top 50 safest banks in the world. NBAD currently operates across 13 countries on four continents. More...

The National Bank of Abu Dhabi (NBAD), the number one bank in the UAE, was incorporated in 1968, and is ranked as one of the top 50 safest banks in the world. NBAD currently operates across 13 countries on four continents.

NBAD has a network of more than 100 branches in the UAE in addition to cash offices that are spread out in remote locations to provide banking services to customers all over the UAE. The branch network is widened further with more than 370 ATMs through which customers perform a variety of transactions.

NBAD's overseas network stretches from Oman, Kuwait, and Bahrain in the GCC; Egypt, Libya, and Sudan in Africa; UK, France, and Switzerland in Europe; Hong Kong and Jordan in Asia to Washington, DC in the USA. Overall, NBAD has nearly 50 branches and 60 ATMs outside the UAE.

NBAD provides its customers with a wide variety of financial services targeting all segments of the consumer and corporate markets in addition to fund management, brokerage, financial markets, leasing, property management and private banking businesses.

The bank is organised into various client-focused divisions. They are the UAE Domestic Banking, International Banking, Financial Markets, Corporate and Investment Banking, Abu Dhabi National Islamic Finance (ADNIF), and Global Wealth comprising of Private Banking and Asset Management Group, and the wholly owned stock brokerage company Abu Dhabi Financial Services (ADFS). The Bank's wholly owned subsidiaries, Abu Dhabi National Leasing Company (ADNL) and Abu Dhabi National Properties (ADNP) are part of the Corporate and Investment Banking division.

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Contact Information:

National Bank of Abu Dhabi Tower
Sheikh Khalifa Street,
PO Box 2993
Abu Dhabi, United Arab Emirates

http://www.nbad.com

MasterCard is an American multinational corporation with its headquarters in the MasterCard International Global Headquarters in Harrison, New York, United States. Throughout the world, its principal business is to process payments between the banks of merchants and the card issuing banks or credit unions of the purchasers who use the "MasterCard" brand debit and credit cards to make purchases. More...

MasterCard is an American multinational corporation with its headquarters in the MasterCard International Global Headquarters in Harrison, New York, United States. Throughout the world, its principal business is to process payments between the banks of merchants and the card issuing banks or credit unions of the purchasers who use the "MasterCard" brand debit and credit cards to make purchases.

MasterCard has been a publicly traded company since 2006. Prior to its initial public offering, MasterCard was a membership organization owned by the 25,000+ financial institutions that issue its card.

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