Gigaset Communications, one of the world’s largest manufacturers of cordless phones, held a conference in Istanbul, Turkey for all its partners in the Middle East, Africa and India. The conference was held to recognize the efforts and contributions of various partners across the regions.
The Best Award for Excellence went to Better Life, Gigaset’s distributor in the UAE, and was received by the company’s General Manager Mr. Anurag Guglani and Deputy General Manager Mr. Hammad Al Gurg in the presence of high-ranking officials from Gigaset’s head offices in Germany. Better Life, an enterprise of Easa Saleh Al Gurg Group, made its mark on the region owing to its exceptional display, innovative promotions and achievement of targets as a specialist home appliance company representing world leading brands.
Gigaset CEO for the Middle East, Africa and India, Mr. Shahzad Ahmed said, “We have over 20 distributors in the MEA & India region looking after our cordless and corded phones business. Our prime focus has been on below the line activities, participating in select promotions and focusing on sell out and regular training to shop floor staff. We also focus on regular co-promotion activities with select retail channel partners. It is no surprise that Better Life has once again proved to be an outstanding and valuable partner. Gigaset has been associated with Better Life in the UAE since its inception in the market.”
“Gigaset constantly works with its distributors on market development activities and providing product support. Having arrived to the region just over six years ago, Gigaset has already achieved a strong market share of over 30% in key countries like the UAE, KSA, Kuwait, Egypt, and others. Gigaset caters to various consumer segments: traditional and value-for-money segments as well as consumers who are dedicated followers of technology,” added Mr. Ahmed.
Mr. Anurag Guglani, General Manager of Better Life said, “We are honored to be recognized for our continuous efforts towards building Gigaset as a brand in the UAE. Better Life believes that real contribution to society should involve not only answering current needs but also anticipating the needs of the future for developing means to respond to them, which is achieved by tying up with global innovative brands such as Gigaset.”
Gigaset’s primary production site is in Bocholt, Germany, where Gigaset products are manufactured under the most stringent quality and environmental standards. Its portfolio includes fixed-network phones, Voice over IP devices. Gigaset stands for German Engineering and therefore for highest quality and customer orientation. Gigaset phones are particularly energy-efficient and low radiation. All current phones have the ECO DECT technology to reduce radiation and save 60% energy.