Hassan Al Fardan, CEO, Guarana and Mohammed Rustam, General Manager, Guarana
Dubai Exports, an agency of the Dubai Department of Economic Development (DED), Government of Dubai, has assisted Guarana, a recently formed Dubai-based drinks producer, to become a strong player in the beverage sector in the UAE and the region.
Since its establishment a little over six years ago, Dubai Exports has successfully adopted a proactive approach to achieve its objectives of supporting not only local exporting community but more importantly the new local products manufactured in Dubai and the UAE. Dubai Exports has been assisting Guarana in building their overseas strategy and formulating on the ground tactics since its establishment last year. An important aspect of the tactics provided by Dubai Exports has been to connect with companies in international market that can support the Guarana product.
“We have been championing the cause of not only exporters but newly founded firms in various industries in the country. We have developed a portfolio of innovative tools to meet their needs and eventually encourage them to expand into foreign markets,” said Mohammed Ali Al Kamali, Director of Export Markets Development, Dubai Exports.
“Guarana’s venture in the global beverage market is a great achievement for Dubai and is typical of the UAE’s capability of producing world class products. We are proud to be part of Guarana’s journey from establishment to overseas success. We are pleased that our portfolio of services has allowed for a local brand to be established in the first instance and then to be exported regionally. This is one example of how Dubai Exports has increased the value of exports in goods and services sectors from the emirate over the last six years,” he added.
Guarana LLC was founded in June 2011 by a group of young Emiratis seeking to capitalise on the latest global trends in the beverage industry. In the very near future the company aims to launch Guarana products in Asian, African and European markets.
“As a very young company, we appreciate Dubai Exports’ assistance in providing us with consultancy and guidance in the manufacturing of our products for the global market right from the start of our activities. The ability to think global has given us the right approach and a target to aspire,” said Mohammed Rustam, General Manager, Guarana LLC. “While the UAE remains our core target, new markets in the region are also critical to support our growth. Through the services provided by Dubai Exports, we are optimistic that Guarana will become a beverage of choice not only locally but regionally and internationally in the coming years.”
Guarana, the premium product of Guarana LLC, contains the guarana concentrate which gives it a superior taste and its special appearance. Guarana is a berry kind fruit which grows in the north of Brazil and Venezuela.