Gulf Bank’s special commercials for Ramadan this year proved to be highly popular with YouTube viewers, ranking #1 in viewership with more than 700 thousand views throughout the Holy Month. These great results demonstrate just how successful Gulf Bank has been in capturing the generosity of the Ramadan spirit in its creative work, and relating this to viewers.
For 2014, the Bank produced three different commercials, each portraying the excitement and traditions associated with Ramadan. The first commercial captured the enthusiasm of a Kuwaiti housewife making traditional preparations for Ramadan. In the sketch, the wife redecorates the home with festive lights and the husband comes home to find it has been completely transformed with a festive glow. The second commercial featured a group of five young boys in traditional Kuwaiti clothing, knocking on the door of a neighbor to collect Girgai`an. The boys sing the traditional Girgai`an song uniquely by synchronizing it with a Hip Hop rap dance and break dancing, through which they wish everyone a blessed Girgai`an.
The third commercial touched on the Eid holiday and the ‘Eidiya’ tradition. The grandfather hands out ‘Eidiya’ to his grandchildren, but runs out of money. The grandchildren then show him the different ways in which he can share the Eidiya, from a cheque to an online transfer, and even through a POS machine.
Commenting on Gulf Bank’s high ranking, Ebtihaj Al-Roumi, Assistant General Manager- Marketing at Gulf Bank said, “It’s very rewarding to know that we were able to touch the hearts of so many people, and entertain them with the excitement families and young children experience during this special month. It couldn’t have been done without the efforts of the Gulf Bank team, and to them I am very grateful”.
Every year Gulf Bank shares the Ramadan spirit with the community through a series of specially prepared TV commercials, which are aired on TV channels and social media sites from the first day of the Holy Month. Those who wish to view Gulf Bank’s Ramadan commercials can still do so by logging on to: www.e-gulfbank.com/youtube.