Under the Royal Patronage of His Majesty King Abdullah II Ibn Al Hussein, King Hussein Bin Talal Convention Centre managed by Hilton (KHBTCC) hosted the 2-day International Conference on Seizing Tourism Market Opportunities in Times of Rapid Change. The conference was jointly organized by the World Tourism Organization (UNWTO) and the World Travel and Tourism Council (WTTC) bringing together public and private sector leaders to discuss the advancement of tourism development in a time of multiple challenges.
The conference is designed to debate the challenges and opportunities facing tourism in view of the current economic and social changes and key market trends. It focused on global changes and future scenarios highlighting political, social, technological and environmental drivers for change and their effect on tourism flows and investment. Other topics also covered reaching new customers, aviation growth prospects and currents trends, fostering foreign direct investment and competitive destinations.
Dr. Abdel Razzaq Arabiyat, Managing Director of Jordan Tourism Board, said: “King Hussein Bin Talal Convention Centre is a complete conference and meeting venue. The technology and human creativity and commitment converge with nature in this magnificent setting resting in the heart of the Dead Sea area, at the lowest point on earth. The Dead Sea’s natural features add a lot to the location; from the safe sun exposure to the high oxygen percentage known for its calming effect. KHBTCC is an ideal location and we are proud to have such a venue in our country catering for such important events”.
Jan Heesbeen, Director of Sales and Marketing at King Hussein Bin Talal Convention Centre managed by Hilton, said: “It gives us great pleasure to host this essential conference at our center and, as the largest conference center in Jordan, we are very much aware of the importance of tourism and our responsibility to attract major events such as this to the country."
“Our team members have done their best to provide our customers with a superior service coupled with the fascinating experience of being at the shores of the Dead Sea”, Added Mr. Heesbeen.