At the National Association of Broadcasters (NAB) Show in Las Vegas, HP demonstrated its leadership and market expansion in the media and entertainment industry with solutions that drive innovation and performance for some of the world’s most demanding customers.
HP Workstations deliver top performance to creative professionals in deadline-driven segments of media and entertainment enabling them to carry out anything from creating visual effects for the next epic blockbuster film, to the Oscar-winning editor who works from his basement.
“Our customers are continually pushing the limits of their creativity and requiring consistent technology performance improvements from one project to the next,” said Jeff Wood, vice president, Worldwide Product Management, Commercial Solutions Business Unit, HP. “As the workstation industry leader,(1) HP continues to look for innovative partners, new solutions and demanding customers that drive results for the creative professional.”
HP is working with Fusion-io to integrate the Fusion ioFX memory tier into the award-winning line of HP Z Workstations. This is the latest example of HP’s commitment to developing innovative solutions and performance improvements specifically for the media and entertainment segment.
“I consider HP one of the best engineering companies in the world, so I’m thrilled to see HP and Fusion-io working together to advance workstation computing architectures,” said Steve Wozniak, chief scientist, Fusion-io. “The Fusion ioFX brings the intelligence of the Fusion-io approach to HP’s incredible workstations, adding even more powerful application performance to the precision engineering HP is known for around the world.”