Huawei, a leading global information and communications technology (ICT) solutions provider, has announced plans to embark on a massive one-year road show across the Middle East to showcase the company’s latest innovations in providing end-to-end solutions for mobile and fixed broadband services. A combined team of Huawei executives, industry experts and technical specialists will be coming together to host the live demonstrations, connecting with key stakeholders and partners from both public and private sectors.
The road show is planned to underscore Huawei’s “Smarter Network, Better Life” platform while serving as an important part of the company’s efforts to lead broadband forward in the region. Interactive displays of Huawei’s newest smart devices and services will also be showcased for enterprise application, personal use and digital home solutions.
Broadband is widely regarded as a key indicator of national competitiveness and economic development. According to estimates, even a 10% increase in broadband penetration can translate into more than a 1% growth in national GDP.
“By providing a hands-on experience of new mobile and fixed broadband services, the road show will offer a glimpse into Huawei’s vision for highly efficient and flexible next-generation technology. These innovations will ultimately bring down operator costs and provide a better experience for the region’s consumers,” said Leo Xu, Vice President of Middle East Region, Huawei.
The live on-site demonstrations will enable customers to experience new Huawei innovations for wireless including HSPA+, LTE TDD, Wimax and SingleRAN technologies. As the number of mobile broadband users in particular continues to climb in the region, Huawei believes that subscribers will increasingly look for low tariffs with unlimited high-speed access while operators will require network capabilities that allow them to accommodate the expansion pressures of mobile broadband.
During the road show, Huawei will also present case studies of how it’s Single Backbone, SingleFAN & Single Metro solutions can be optimized to address the needs of operators across the region as traffic is increasingly dominated by services such as IPTV, HDTV and teleconferencing.
"Huawei’s Single Strategy approach can help operators improve the capability of service integration, value-chain controlling and profitability. As we work together with our partners to monitor and maintain these networks, we look forward to sharing the benefits of these new technologies with consumers that are hungry for higher broadband speeds and more relevant value-added services,” added Leo.
In assisting operators to reduce network costs and increase ARPU (Annual Revenue Per User), the Huawei team will also be revealing further updates to the company’s end-to-end cloud computing solutions including cloud data center solutions and cloud-based applications such as VDI, BSS. With these comprehensive offerings, Huawei is poised to meet the increasing demands of the region’s ICT industry.
Earlier this fall, Huawei successfully concluded the first leg of its broadband road show in Pakistan, meeting with representatives from the country’s leading telecom operators as well as ICT government officials.
To date, Huawei products and solutions have been deployed in over 140 countries serving more than one third of the world’s population.