Huawei, a leading global information and communications technology (ICT) solutions provider, has bolstered its worldwide consumer offerings with the introduction the Huawei Ascend P2, the world’s fastest smartphone, during the 2013 Mobile World Congress being held this week in Barcelona. The company’s Huawei Device business group also announced full-year global sales revenue of USD7.5 billion, a 10% increase from the previous year, as well as more than 127 million devices shipped.
To build on its success in 2012, Huawei’s new ‘Make it Possible’ brand initiative will be a top focus for this year as the company shifts gears to be recognized as a global consumer brand through products like the Ascend P2. Huawei experienced unprecedented growth in the fourth quarter of 2012 with shipments of 10.8 million, an increase of 89.5% year-on-year, securing the number three position for smartphone vendors globally, according to IDC data.
“At MWC last year, we launched the product name of Ascend, and introduced a series of flagship products. Today at this same platform, we are strengthening the brand promise of our products with our new brand campaign, ‘Make it Possible’,” said Richard Yu, CEO of Huawei Consumer Business Group. “The Ascend P2 embodies that commitment and is the perfect combination of elegance and power, and further proof that there’s no need to compromise when desiring a perfect smartphone. It is further evidence of the outstanding smartphone experiences and great technology that we are committed to bringing to consumers globally.”
In 2012, more than 5,000 dedicated Huawei retail counters were set up in 45 countries and territories around the world. The company also recently concluded its most ambitious global product marketing campaign—‘Ascend to New Heights’—where the campaign targeted millions of consumers in 45 markets from 15 regions.
The Ascend P2
The Ascend P2 features a 1.5 GHz quad-core processor and LTE Cat 4, providing an ultrafast web experience with download speeds of up to 150 Mbps. Continuing the fashion legacy of the Ascend P-series, it is only 8.4mm slim with an infinity edge 4.7-inch IPS HD in-cell touch display with second-generation Corning Gorilla Glass.
The Ascend P2 runs on the Android 4.1 operating system, with Huawei’s own Emotion 1.5 user interface (UI). Powered by a 2420 mAh battery and 1.5 GHz quad-core processor, the Ascend P2 downloads HD movies in minutes, and loads online videos, web pages, songs or e-Books in seconds. Huawei’s proprietary ‘swift sharing’ supports uploads and downloads two to three times faster than other smartphones in a Wi-Fi environment. With its NFC module, Ascend P2 enables e-payments and can act as an electronic ticket. Huawei's unique Quick Power Control (QPC) and Automated Discontinuous Reception (ADRX) power-saving technologies, reduces power consumption by 30% and charging time by more than 25% compared to other smartphones.
The smartphone’s ‘magic touch’ feature also provides enhanced screen responsiveness even with gloves, and instant keyword translation and Wikipedia searches can now be done on a single window with ‘smart reading’. The screen also calibrates its brightness automatically under any light conditions, allowing users to perform any function, under any light.
The Ascend P2 provides optimal photo and video features including a 13 MP BSI rear-facing camera with HDR, and a 1.3 MP front-facing camera to support self-portrait and video shooting. Auto adjustment modes further enable Ascend P2 to produce photos that rival professional cameras.
The Huawei Emotion UI available on the Ascend P2 is easy to use and customize. The UniHome function combines home panels with the main menu, while Huawei’s patent-pending ‘Me Widget’ better utilizes screen real-estate by combining all the information and functions one needs in a single, customizable widget. Emotion UI is also pre-installed with a smartphone housekeeper function to support real-time data traffic tracking, automatic blacklisting and blocking, periodical system cleaning, and spontaneous exiting of idle programs and cache cleanup, in addition to anti-virus, energy saving, privacy protection, software management, and more.