Huawei, a leading global information and communications technology (ICT) solutions provider, joined top regional consultants this week as the company introduced its latest Integrated Revenue & Customer Management (IRCM) solution to audiences at TM Forum’s Middle East Summit, held at the Hilton Jumeirah Resort in Dubai, UAE, from March 20-21, 2012. Building on its long-term alliance with TM Forum, Huawei was the Platinum Sponsor of this year’s conference—which last year welcomed over 65 companies from across 30 countries.
With the current challenges facing the telecoms industry and saturation slamming most regional markets, customer centricity and retention are quickly becoming the primary focus of Communication Service Providers (CSPs) in the Middle East. According to Mr. Wang Qiang, Chief Operating Officer at Huawei Telecom Integrated Solution (HTIS), Huawei’s new IRCM solution is designed with a view to help CSPs develop a deeper understanding of customer needs and achieve more productive information-sharing collaborations; set to be the new foundation for competitive advantage.
“The IRCM solution addresses the need for personalization and puts the power in the hands of local service providers to offer each single customer the tailored experience they’re looking for while getting truly creative with their service offerings,” notes Wang Qiang.
The solution employs 360⁰ convergence capabilities, not only to enable the CSP to provide converged offerings, but also to empower customers to tailor their own service packages based on their needs & consumption behaviors. In addition, the solution capitalizes on behavioral data that is readily available on the network infrastructure which is fed into customer profiling & analysis tools to help ensure customers are having consistent and relevant experiences on all service levels.
In addition to providing the telecom market with a cutting-edge network solutions, HTIS delivers an integrated portfolio of services including IT outsourcing, cloud computing, business process management, business consultancy, system integration & customization, as well as IT & application support.