IKEA store in Doha, Qatar
Swedish home furnishing brand IKEA has now completed over 3 months of operation in the capital of Qatar with overwhelming response from consumers. Over the period,the store experienced a footfall of over 500,000 visitors.
On March 11, 2013, the store opened to enthusiastic customers and a host of VIP guests including Omar Al-Futtaim, Vice Chairman, Al Futtaim Group, His Excellency, Sheikh Khalifa Bin Jassim Al Thani, The Chairman, Chamber of Commerce and Industry, Qatar, Max Bjuhr, the Swedish Ambassador to the UAE, Qatar & Bahrain, a delegation of Al-Futtaim group executives, guests and media.
The store in Doha offers over 7,500 products and measures an impressive 32,000 square metresand isdesigned in the form of IKEA’s trademark inspirational ‘room settings’, most of which were specially adapted to appeal to local tastes.
John Kersten, Managing Director, IKEA UAE, Qatar, Egypt and Oman said, “We have been very pleased with the response received in Qatar. Our brand, concept and inspirational solutions have been very well embraced by our customers and in just 3 months we are recording above 6,000 visitors per day.The IKEA website in Qatar launched the same day as the store opening has had over 280,000 visitors so far who have viewed over 3,500,000 products.”
The local adaptation of the IKEA store concept is evident in the customer breakdown witnessed so far – with the largest split of about 30% being of Qatari background, followed by a close 25% of expat Arabs. Among the product ranges, Bedroom and Living Room have proven most popular followed closely by Bed Textiles, Children and Storage&Organisation.
The store also features IKEA’s trademark Småland children’s play area – making shopping at IKEA easy and peaceful for parents while offering fun activities to keep children entertained.Across the three months of operation, IKEA’s trademark 550-seater restaurant has served over 65,000 customers. The dish in demand at the restaurant has been the Salmon, with over 7,600 portions sold while ice cream and hot dogshave proven popular at the exit bistro.
“IKEA entered Qatar with an ambition to serve the many people with affordable IKEA products and solutions and we are proud to have maintained the momentum beyond the launch. We are looking forward to interact with our customers through our Ramadan and Dining activities beginning July and the launch of the new IKEA Qatar catalogue in September. For now: Ramadan Kareem!”