IKEA, part of Al Futtaim group of companies has launched a completely new and impressive kitchen concept METOD that plays by the customer’s rules.
John Kersten, Managing Director – IKEA UAE, Qatar, Egypt and Oman said: “We believe that nothing at IKEA is so great, that it can’t be improved. As a part of this endeavour to constantly innovate, we are proud to launch the METOD range in the UAE. This completely new range is designed to offer our customers a more flexible, modular and smarter kitchen solution that is also, of course, more affordable than ever before.”
The focus of METOD is the customer. The entire range is designed to be built around the personal needs and styles of the individual. It works around a straight-forward concept of boxes – of various sizes and styles – that easily fit together and attach to the walls using a new rail mounting system. Based on individual space and style requirements, the METOD range offers a smart system with easy installation to put together a kitchen that is functional as well as an extension to the rest of the living area. IKEA recognizes that the kitchen is no longer just a place for cooking and eating, for many it’s also become the centre of family & social activity. METOD is an expression of this longing to evolve with life at home. It meets customer needs, wants & dreams to fit the way they live (space, budget, style and function).
Opening up a world of options for organizing your kitchen, METOD offers nearly limitless possibilities to customers. The outside no longer dictates the inside, or the other way around. “METOD is all about creating an unrestricted playground for realizing any kitchen dream. For the first time, customers can choose to have two cabinets behind one door, for example,” added John. “The flexibility & functionality of METOD helps customers use space in a better and smarter way. It’s designed to help them create the exact style they relate to in an effort to bring their kitchens closer to them.”
As a process of creating the dream kitchen, IKEA co-workers at Dubai Festival City and Yas Island, Abu Dhabi are well trained to help customers through the process of relating their personal needs and styles to match with the new range.
The launch of METOD is a shift from the FAKTUM range. While the FAKTUM range, which was launched in 1992 offered innovative designs combined with beauty, function & quality; METOD is about embracing the evolution of the modern kitchen and addressing the needs of the many. Even after the launch of METOD, customers of FAKTUM will still be serviced for post-sales requirements.
METOD is about expanding the kitchen space, breaking free from conventional rules to create a new system with a new set of rules. The keyword for the range is PERSONALISATION. This is IKEA’s effort to open a new world of possibilities designed around the customer’s personal style to help them realize their kitchen dreams. METOD makes planning & creating a personalised solution easier than ever before for everyone!
More information about the METOD range of kitchens can be found on www.IKEA.ae and through the IKEA app for mobile phones. Customers can also view special brochures on the METOD range through the IKEA website and in the store, as well as seek expert advice from the Kitchen Planning department.