Jamal Abdulla Lootah, CEO, Imdaad
Imdaad, a leading provider of integrated facilities management solutions in the UAE, has revealed that it is taking steps to create greater awareness and leverage the huge potential of alternative energy in developing more energy-efficient and cost-effective facilities management solutions in the Middle East. According to the “FM In the Middle East Market Intelligence Report 1 – 2011” conducted by ispy publishing, up to 630,000 terawatt hours of solar energy remain unused in the deserts of the MENA region, representing a huge potential to address energy challenges being faced by different countries.
The report further stated that alternative energy will be a key area that will shape the selection process for facilities managers in the future. Imdaad also noted that FM companies are now in a much stronger position to lead efforts in promoting sustainable practices across the region in light of growing investments in FM services. It has been estimated that the FM sector in the GCC will reach a value of USD 10 billion in 2012 alone, based on a recent study.
“We believe that our ability to create greater awareness and leverage the immense potential of sustainable energy resources will be a key factor that will further reinforce Imdaad’s reputation as the preferred FM solutions provider in the Middle East. Solar energy sources in particular are considered to be the most underutilized resources in the Middle East and we are determined to find innovative ways to promote and capitalize on this hugely untapped reserve. Imdaad strongly believes that alternative energy sources are a key component in our commitment to provide high-quality FM services that match the evolving needs of the society. This is in line with our strategy to look at the big picture and identify the key areas that will enable us to deliver a more cost-effective, efficient and high-impact FM solution to our customers,” said Jamal Abdulla Lootah, CEO, Imdaad.
In addition to alternative energy, the FM In the Middle East Market Intelligence Report cited several other areas wherein new technologies can potentially serve as catalysts for growth in the FM industry. These include cool roofing technology, which helps reduce the Urban Heat Island Effect; more sophisticated project management applications; advanced HVAC systems; and social media, which serves as a vital tool in enhancing customer service capabilities and perception.
Imdaad has gained a strong reputation as an adopter and implementer of the latest FM technologies and practices. The company acquires eco-friendly equipment and prioritizes sustainability across all its operations. It also conducts recycling training for its clients and corporate partners along with free recycling bins and collection services.