The Business Leaders Campaign 2011 (BLC) led by INJAZ and sponsored by Credit Suisse and USAID, concluded December 21st with a closing event held at Le Royal Hotel Amman. This year marked the fourth year for the BLC, which was launched under the patronage of Her Majesty Queen Rania Al Abdullah in 2008, and so far engaged over 330 business and social leaders having a direct impact on the lives of around 25,000 Jordanian students.
The evening began with a trade fair showcasing business and social entrepreneurship projects implemented by INJAZ students who took part in Company program, Social Leaders Program, and TEAM program. Business and social Leaders had the opportunity to learn about the student led projects and interact with the next generation of business and social leaders in Jordan.
Mr. Rudain Kawar, Chairman of INJAZ board, commenced the formal program with a speech followed by INJAZ CEO Ms. Deema Bibi who thanked the business leaders for their participation and efforts to share their success stories with the students and commended their kindness and resilience that characterized their paths of success. JazzCode, a Norwegian ensemble that uses Jazz to present their ideas about innovation, team-presence and entrepreneurship, entertained the audience before the reception dinner.
Consistent with the core values of INJAZ, the BLC is an innovative program that stresses the vital importance of knowledge and leadership to the Kingdom’s future. Using an inspiring interactive lecture format, CEOs described their individual career paths, shared their strategies for success, and discussed the many challenges confronted by contemporary business leaders. Students, in turn, were able to discuss their own professional aspirations and to seek guidance from current leaders in the business community. By engaging the students with business leaders, knowledge and expertise were transferred to Jordan's future leaders.
The BLC helps students to actively plan for their futures, to become better decision makers, to explore new and diverse career possibilities, and, ultimately, to become highly productive members of the Jordanian Society.