INSEAD, the leading international business school, in partnership with the Johnson & Johnson Corporate Citizenship Trust, recently conducted the “Innovators for Community Wellness Programme” as part of its delivery of Executive Education in the region. The 22 senior medical professionals who participated in the programme, experience increased management responsibilities and arefaced with new challenges in health care services design and delivery.
Health care systems around the world are at a turning point. In the past, chronic disease management has been limited to episodic treatment rather than long-term relationships with patient care-givers. The Innovators for Community Wellness programme ICW works from the premise that there must be a shift to extend beyond the conventional wisdom of treatment to an integration of primary, public acute and tertiary care and new, innovative approaches to integrated health care services.
“As our partnership with INSEAD in theMiddle East extends into its fifth year,we are proud to add the Innovators forCommunity Wellness programme to ourcontribution towards building health carecapacity in the region. This new offering,targeting primary care givers, helps themto develop the required skills to addresschronic care issues in their communities”,said Khaled Mansour, Area Managing Director, Janssen-Cilag, Middle East West Asia & Africa, and Chairman Middle East branch, Johnson & Johnson Corporate Citizen Trust.
INSEAD’s faculty conducted a series of lectures, discussions, and simulation exercises on the latest theories and practices in patience experience and behaviour, change management and health care service design. The programme included a highly interactive group-learning component, where the group of ten nationalitieswith diverse backgrounds worked together to pioneer solutions to confront challenges in primary or chronic care services. Tools based on award-winning research were applied to find creative solutions to improve patience experiences.
“The ICW brings together health care delivery leaders to explore ideas that innovators have used in many industries to provide better or novel ways of delivering value. The discussions in the programme revealed a shared goal and enthusiasm of participants to improve health and wellness in the communities they live and work,” said the programme director, Steve Chick, INSEAD’s Professor of Technology and Operations Management and Novartis Chaired Professor of Health Care Management.
Innovators for Community Wellness Programme is the result of a longstanding ten-year relationship between the Trust and INSEAD in Europe. At the heart of the collaboration is the focus on the rapidly advancing health care systems of Europe and the Middle East, which are yet to benefit from innovative management knowledge to boost efficiency and customer-focused care. Both organisations bring to the relationship the shared goals of pioneering advances in management education for health care leaders; to pursue cutting edge research, foster innovation within the sector and to create an alumni health care network from around the world which facilitates knowledge exchange.
During three months following the close of the project, participants commit to a Change Project which is expected to have a major impact on their organisation and to reporting the results.