Ipsos is glad to announce the launching of its Online Audience Panel Data for Jordan, which comes as an extension to the existing Egypt and KSA panels.
That being said, Ipsos today delivers highly accurate Online Audience Panel Data to the digital MENA industry, covering all of Egypt, KSA and Jordan as well as Cookie Panel Data for ten MENA countries: UAE, KSA, Oman, Kuwait, Qatar, Lebanon, Jordan, Syria, Egypt and Morocco. The panel recruitment is still ongoing and the next coverage will integrate UAE, Lebanon and Kuwait.
Ipsos Gemius methodology delivers, through its software, different media metrics and measurements such as reach, time spent, duplication, affinity, audience and page view composition. Through gExplorer, online advertising campaigns are planned more effectively as Ipsos Gemius calculates reach across the internet audience (i.e. the number of people on the other side of the screen, not cookies, uniques or browsers). Media “Reach” is the number of real internet users aged 15 years old and above. Consequently the media industry can now compare similar metrics across different media platforms.
In Jordan, offline research shows that internet penetration across 15+ years old is 1.5 million, of which 60% are males and 40% are females. 64% are aged between 15 and 25 years old, 20% are aged between 26 and 35 years old and 16% are 36 years old and above. Average time spent per visit is 16 minutes and 37 seconds and the number of average daily visitors is 613,000 individuals. Currently, the cookie panel size in Jordan is based on 4,482 participants and the software panel size is based on 927.
The Fusion approach, delivered through gExplorer, is the merge of two methodologies: cookie and software panels. While Participated Websites Reach is calculated through a monthly tracking Algorithm from the cookie panel, the multinational/social network websites are measured from the software panel (I.e. individuals who downloaded Gemius application).