The results are a continuation of the manufacturer’s year on year record breaking sales performance, with growth exceeding that of the overall premium passenger and SUV segments in the region
Jaguar Land Rover, the leading manufacturer of premium luxury vehicles, has once again seen strong growth in the MENA region, posting a 36% YOY sales increase for the fiscal year April 2013 to March 2014. The results are a continuation of the manufacturer’s year on year record breaking sales performance, with growth exceeding that of the overall premium passenger and SUV segments in the region.
Commenting on the results, Bruce Robertson, Managing Director for Jaguar Land Rover MENA said: “In a fiscal year when we introduced our strongest and most comprehensive line-up to date, whilst being awarded the most accolades in the company’s history, our performance in MENA is a phenomenal achievement, and one which firmly places us in the top five markets for Jaguar Land Rover globally.
He continued “I am particularly proud that we have outperformed our competitors by delivering growth that surpasses the overall premium passenger car and SUV segments, testament to our stunning portfolio of products, unrelenting focus on design and technology, and dedication to exceptional customer service.”
Led by the continued popularity of the flagship Jaguar XJ, the luxury brand delivered record sales, up 21% during April 2013 to March 2014 vs. the previous fiscal. In addition, Jaguar saw the highest ever monthly sales recorded in March 2014, up 40% vs. March 2013, a significant achievement for the British marque in MENA. The successful introduction of the award winning Jaguar F-TYPE convertible also contributed to Jaguar’s MENA performance, with order banks for the hotly anticipated F-TYPE Coupe, the most dynamically capable, performance-focused, production Jaguar ever, already exceeding expectations ahead of its impending arrival in regional showrooms.
Likewise, Land Rover proved that the region’s appetite for its luxury SUVs shows no sign of abating, with a 39% increase in sales, making MENA the third fastest growing market and the fifth largest market for the brand globally. Introduced in 2013, sales of the Range Rover Sport were up by 40%, making a significant contribution to the brand’s strong fiscal performance.
Sales of the flagship Range Rover also grew by an impressive 119%, with demand continuing to outstrip supply due to the overwhelming popularity of the vehicle which has led to longer waiting lists for new vehicle orders. Notably, Land Rover MENA saw growth across all nameplates including the Range Rover Evoque, as well as the Land Rover Discovery/LR4 and Freelander/LR2, resulting in an overall increase in market share across the region, with sales records achieved across the GCC and North Africa including KSA, Kuwait, Qatar, the UAE and Morocco. The results mean Land Rover now significantly outsells all European, premium SUV manufacturers in the region.