Jaguar Land Rover MENA, the leading manufacturer of premium luxury vehicles, is launching its first regional competition to find the Jaguar Land Rover Technician of the Year. This inaugural award programme, which will become an annual event, is dedicated to recognising and rewarding Jaguar Land Rover technicians who go above and beyond to ensure customers receive the highest standard of customer service.
As a long-term investor in its people across the MENA retailer network, Jaguar Land Rover provides a comprehensive learning and development programme ensuring employees from all levels and designations are trained to the highest possible standard.
Challenging both theoretical and practical skills, the Technician of the Year Award Programme will consist of a range of technical assessments in addition to a customer service element to demonstrate how Jaguar Land Rover technicians provide exemplary customer service beyond the mechanical fundamentals.
Commenting on the Technician of the Year competition, Rob Preston, Customer Service Director at Jaguar Land Rover MENA, said: “As part of our promise to deliver superior customer service across our retailer network, we continuously invest in extensive training to make sure our technicians offer the best possible service to our customers. This award programme helps us show our appreciation to technicians who go one step further in delivering excellence and carrying our brand promise and values at the heart of their work.”
Retailers from each market will have the opportunity to nominate up to two technicians for the programme across both Jaguar and Land Rover brands. Open to the entire MENA region, the selected technicians from each market will attend Preliminary Finals that will be held in Dubai, UAE; Amman, Jordan and Casablanca, Morocco from the 22nd November 2015 to the 06th December 2015.
Two of the top six finalists for both Jaguar and Land Rover brands (twelve in total) will then compete for the Jaguar and Land Rover MENA Technician of the Year titles in Dubai on 26th January 2016. In addition to winning the Jaguar Land Rover Technician of the Year Trophy and cash prizes, the two winning Jaguar Land Rover technicians will go on to compete in the Global Jaguar Land Rover Technician of the Year finals that will be held in the UK in 2016.
Training Academy Manager Daron Lloyd added: “The Jaguar Land Rover MENA Technician of the Year Award Programme shows our commitment to setting service standards for our technicians through extensive training and development, which are aligned with the global brand standards. By recognising those technicians who excel at their expertise, we aim to inspire all Jaguar Land Rover technicians to achieve this level of distinction."
Jaguar Land Rover launched a new dedicated regional training Academy in Dubai in 2014 designed to deliver technical and non-technical training programmes to retailers and Regional Office staff across the MENA network. Now, with 40 retailers across 18 markets in MENA, and a further 24 retailers expected by 2017/18, the Academy serves as a dedicated regional training facility to enable Jaguar Land Rover to replicate the in-depth training offered by its UK-based Academy.