Jaguar was announced as the number one automotive brand in the United Kingdom, according to the 2014 What Car? / J.D. Power survey, subsequently maintaining the title of Best Brand for three consecutive years.
The survey garnered feedback from over 15,000 UK car owners who rated 109 car models from 27 brands. Jim Holder, What Car? Editor-in-Chief, said, “It is great to see Jaguar rated so highly by customers in the company’s home market. The XF is Jaguar’s best-selling model and it is easy to see why - customers gave excellent ratings across styling, comfort and reliability.”
Jaguar’s Best Brand accolade was attained due to the marque’s high ratings for styling, comfort, reliability, insurance costs and dealer facilities. The Jaguar XF finished tenth in the survey, and was one of the most highly rated cars in the executive class. The XF has won numerous international awards since its launch, with sales increasing each year with the introduction of new body styles, powertrains and trim levels.
Jeremy Hicks, Jaguar Land Rover UK Managing Director, stated, "I am extremely proud of the design, engineering and manufacturing teams at Jaguar for producing a range of cars that our customers adore. I am delighted to see the Jaguar UK dealer network consistently delivering a service to our customers that ensures that owning a Jaguar is as enjoyable as driving one.”
“For Jaguar be placed at the top of the What Car? / J.D. Power survey results for the third year in a row is a huge honour. With a number of exciting new product launches in our plans, we look forward to bringing the Jaguar ownership experience to a whole range of new customers," Hicks added.
In turn, Abdimajid Haithar, General Manager of Mahmoudia Motors - the sole and official dealer of the Jaguar and Land Rover brands in Jordan - commented, “Being recognized by such an influential survey for three consecutive years is a distinct achievement and further testament to Jaguar’s popularity in both the Jordanian market and across the world.”