Jotun Paints, one of the world’s leading producers and distributors of paints and coatings, has announced the launch of its ‘Painters Loyalty Program,’ a first-of-its-kind innovative channel incentive program for painters, dealers, contractors and paint users in the Kingdom of Saudi Arabia (KSA). The initiative is being implemented under the theme, ‘Paint more, Earn more,’ and is part of Jotun’s ‘Closer to Consumer’ strategy, which has been designed to reinforce ties with Jotun’s rapidly growing customer base while consolidating its leading market presence in the Middle East region, particularly across the KSA.
According to Faisal Karim, Marketing Manager Jotun Saudia, the ‘Painters Loyalty program’ has been designed to provide its current client base mainly painters, with strategic value additions like cash vouchers, rewards and easier redemption across different membership tiers. Registration for the program is a simple three-step process—register, collect and encash. Once registered, members can immediately start earning points redeemable for shopping vouchers that they can use to collect their rewards. Purchasing of any Jotun product entitles members to earn on various Jotun products.
“Loyalty programs have usually been associated with airlines, retail chains and banking companies, industry segments that have utilized this form of incentive program to help retain their customers. In line with this, Jotun has launched a first-of-its-kind initiative, the ‘Painters Loyalty Program,’ with a theme “Paint More & Earn More” said Faisal Karim, Marketing Manager Jotun Saudia. “The program not only looks towards reinforcing our leadership in the Saudi paint market but we also would want this program to become a benchmark initiative as well. The main objective of this loyalty program is to emerge as a truly 'Customer Centric' organization, showing that we can understand and manage the continuously changing demands and requirements of our target audience in the Kingdom."
The new program demonstrates the importance that Jotun has placed with dealers and painters. The company has revealed that utilizing innovation and the latest paint technologies has enabled Jotun to offer more flexibility in terms of color options and customizations for the end user. The ‘Painters Loyalty Program’ is being implemented with a four-point objective, which includes the development of stronger business ties with partners and consumers while at the same time rewarding them with various incentives for their continued patronage of Jotun products; provide key support and assistance to dealers and their investments; establish a strong Jotun brand identity and unique selling point (USP) and utilize technologies that can help enhance customer centricity.