Ashish Vasudev, Marketing and Retail Manager, Jotun Paints
As part of its move to reinforce its market presence and create more brand awareness across the region, Jotun Paints, one of the world’s leading producers and distributors of paints and coatings, has announced the launch of a roadshow series to be held at the Dubai Mall. The initiative will see the mounting of a highly interactive and dynamic kiosk that has been designed to attract consumers, particularly female end users. The kiosk will be located near the Dubai Mall’s ice rink area and is expected to help raise awareness on the extensive range of color options that Jotun offers and the significant benefits and advantages to be gained from using Fenomastic Stain Resistant and Fenomastic Hygiene. The Jotun Kiosk will run on the following dates; June 7 to June 9; June 13 to June 16; June 20 to June 23 and June 27 to June 30, 2012.
According to Jotun, the kiosk will showcase the company’s wide range of products and services, with a strong focus on both Fenomastic Stain Resistant and Fenomastic Hygiene. During the series, specially trained representatives will be on hand to assist customers in selecting customized exterior / interior color shades while also receiving wall texture advice on color shades that can best suit their homes.
“This new roadshow series is part of Jotun’s continuing effort to reach out to consumers and help them discover the wide range of options, in terms of color and service, that we offer,” said Ashish Vasudev, Marketing and Retail Manager, Jotun Paints. “Our kiosk, which will be located right in the heart of Dubai Mall, is being expected to attract the attention of female consumers and give them a complete touch and feel experience combined with valuable recommendations and advice from our color experts. Moreover, we will also be hosting a painting activity for the kids where they can do paint imprints of their hands and take it home with them as a souvenir.”
The roadshow series follows after the announcement of its new ‘Closer to Consumer’ initiative, and the accompanied launch of ‘Fenomastic Stain Resistant’ and ‘Fenomastic Hygiene.’ ‘Fenomastic Stain Resistant’ is a premium interior wall paint that allows users to remove difficult stains like fingerprints and shoe marks, without affecting the paint and making it still look like new. Meanwhile, 'Fenomastic Hygiene' is a superior quality paint that offers resistance against bacteria and fungi growing on highly humid and wet areas like kitchens, bathrooms, hospitals, etc.