Jotun Paints, one of the world’s leading producers and distributors of paints and coatings, is showcasing (January 20, 2014) its next generation heat reflective exterior paints during their participation at this year's edition of the World Future Energy Summit (WFES 2014), the world’s foremost event dedicated to advancing future energy, energy efficiency and clean technologies, which will be held from January 20 to January 22, 2014 at the Abu Dhabi National Exhibition Centre (ADNEC). The company has revealed that it is throwing the spotlight on ‘Jotashield Extreme,’ a 100 per cent pure acrylic formulation designed for durability in extremely harsh tropical climates. The new range, which is the result of the company’s use of innovative and revolutionary pigment technology, has been developed to address key environmental concerns like rising energy costs, global warming and the need for effective heat management solutions. The Jotun exhibition stand is located in Hall 8 at ADNEC.
According to Jotun senior executives, exterior walls in a hot and harsh climate like that of the Middle East region, heavily absorbs heat in the form of infrared rays from the sun, which leads to effects that include warmer interiors, higher cooling costs and faster paint deterioration. Looking to address these effects, Jotun has developed ‘Jotashield Extreme,’ which offers a revolutionary 2X heat reflective feature that can reflect up to twice the amount of heat away from your exterior walls as compared to other standard paints--resulting in a reduction in temperature level while increasing your comfort level and lowering cooling costs. More importantly, ‘Jotashield Extreme, is a low-VOC environmentally green product that can also help in reducing Urban Heat Island (UHI) effect, a phenomenon where metropolitan areas become slightly warmer than its surrounding rural areas.
“We are looking forward to our participation at this year’s edition of the World Future Energy Summit, where we are showcasing the latest in heat reflective exterior paints and the many benefits and advantages to be gained from using them,” said Sherif A. Megeed, General Manager, Jotun Paints Abu Dhabi. “Taking part in the summit represents our commitment towards the environment and the move to achieve total sustainable development. In particular, we will be featuring ‘Jotashield Extreme,’ which offers superior colours with outstanding protection against the destructive effects of UV rays and heat from Infrared (IR) rays present in sunlight.”
Recent studies conducted by Building System and Diagnostic Pte. Ltd., an independent research group, has shown that the energy saved in a building painted with ‘Jotashield Extreme’ is enough to power 1,380 (18 watt) energy saving lamps for one hour. Aside from this study, Jotun has also conducted various tests on aluminium and cement fibre boards; showing significant temperature differences as compared to using normal paints. 'Jotashield Extreme' has also been classified as non-hazardous and is 100 per cent free from heavy metals such as lead, mercury, chromium and cadmium. The product, which exceeds GS-11 standards for paint, is LEED compliant and meets the requirements set by Estidama.
'Jotashield Extreme' is developed with an advanced formulation that forms an extra durable and water resistant paint surface, thereby resulting in low dirt pick-up and excellent resistance to alkali, algae and fungus. The paint also presents a unique 2x UV Protected Colours feature that offers the longest lasting and most fade resistant colours in the exterior paint category. Users are also given assurance and confidence with its offer of a 10-year performance guarantee and high anti-carbonation feature, which protects against chalking, flaking, peeling, etc.
Lastly, the company's participation at WFES 2014 will also allow them to share the achievements of its Abu Dhabi production facility. At present, the Abu Dhabi plant produces more than 25 million litres of paints annually and has managed to strengthen its sustainability efforts with the roll-out of its ‘GreenSteps’ initiative--a five-point goal program that leaves consumers with the security and confidence that Jotun products are better formulated and conform to world class green building standards. The five ‘GreenSteps’ include the move to reduce energy consumption; reduce carbon footprint; reduce waste; reduce the use of solvent which will help in reducing Volatile Organic Content (VOC) and reduce the use of hazardous materials. The company’s move towards the environment and more sustainability has also landed the company in the current edition of the Sustainable Building Products Online Directory of Masdar, which can be found at www.thefuturebuild.com. Some of the country’s major development projects that have utilized Jotun’s eco-friendly products include Masdar, MIST 1A (Fenomastic Gold), Bateen Park (Jotashield Extreme), Bloom Gardens (Jotashield Extreme) and the Ritz Carlton (Jotashield Superdurable).