In tune with fan football fever, KIA Motors Co. through its sole distributor in the UAE, Al Majid Motors, is the main sponsor for The Dubai Mall ‘Football Mania 2012’ that brings the Euro 2012 championship to screens at the Dubai Ice Rink from June 8 to July 1, 2012.
Kia motors is joining forces with the mega mall for the biggest telecast (on 20m x 10m LED screen) of selected matches during the Euro 2012. They will be shown at the Olympic-sized ice rink in The Dubai Mall to the delight of cheering fans and football fanatics, while they recline on bean bags placed directly on the ice rink. To further fuel the football frenzy, the whole rink will be surrounded with flags to recreate a true stadium experience.
Mohammed Khader, President, Al Majid Motors – KIA commented, “Just like with the experience of driving our cars, this one will be big and one to remember. As fans get up close with all the action, they will cheer as they revel in all the football action.”
Key matches from the first round of group stage, quarter finals and semi-finals will be shown, along with the exciting climax in the finals.
“We have a history of sponsoring these events that allow us to give our customers something to talk about and we are delighted to be a part of this unforgettable opportunity for the community.”