As the major sponsor of Australian Open 2012, Kia Motors handed over a fleet of 101 specially-equipped official tournament vehicles to Tennis Australia during a ceremony in Melbourne attended by executives from Kia Motors Australia and Tennis Australia, as well as Kia’s global brand ambassador, Rafael Nadal. This year celebrates Kia’s 11th consecutive sponsorship of the Australian Open and the handover ceremony brought the tally of Kia vehicles provided to the tournament over the last decade to 1,010.
“The Australian Open is the biggest sporting event in the world in January, and I’m pleased to again accept the fleet of Kia vehicles which will effectively keep the tournament moving over the next few weeks,” said Steve Wood, CEO of Tennis Australia.
The fleet of vehicles on location this year – the Kia Sedona (Carnival) people movers, Sorento CUVs, all-new Optima sedans and all-new Rio sub-compact sedans and hatchback models – will transport players, officials and VIPs to matches and other activities throughout the year’s first grand slam tournament. “It’s a huge logistical exercise to move all our players, officials, media and staff around Melbourne during the event and it's great to know we can rely on Kia’s support,” Mr. Wood concluded.
“As a proud sponsor of the Open, we’re delighted to do our part by providing safe, stylish and comfortable transportation for players and participants to stay on the move throughout the tournamanet,” said Kia Motors Australia President and CEO C.W. Kim.
The Kia courtesy fleet will be driven by approximately 215 specially trained volunteer drivers who expect to clock more than 400,000 kilometres over thousands of journeys during the Australian Open 2012.
In addition to supplying vehicles, the Kia Fan of the Day and Fan of the Tournament events are in their sixth year. Every day, a Kia Fan of the Day will be chosen as the most creatively dressed or painted fan and be projected on giant screens in Rod Laver Arena then put to online votes on the Australian Open website (www.australianopen.com). Each winner of the Fan of the Day will be awarded a digital camera and entered into the Kia Fan of the Australian Open 2012 to compete for the grand prize of an LCD television.
“We are very proud of our long association with Kia Motors as major sponsor of the Australian Open,” said Mr. Wood. “The sight of the Kia fleet ferrying players and officials around Melbourne contributes enormously to the excitement and buzz the Australian Open brings to the city of Melbourne. I know the fans will also enjoy Kia’s exciting new activations and competitions both onsite here at Melbourne Park and at the Live Site at Fed Square.”
The Kia live site will continue to give fans in Melbourne the opportunity to view the tournament. In addition, Kia will host marquee activities at the Grand Slam Oval equipped with a Kia car display and other promotional activities to expand the Kia brand experience for tournament attendees. Throughout the tournament, Kia vehicles will be displayed around Melbourne Park, alongside the Grand Slam Oval, Kia experience kiosks and Kia face painting stalls.