Kia Motors has built a reputation for world-class design over the last several years, and recently, the Industrial Designers Society of America (IDSA) has added to the Korean brand’s renown with a pair of prestigious design awards. Kia received International Design Excellence Awards (IDEA) in the transportation category for both the GT4 Stinger concept vehicle and 2014 Soul, earning Silver and Bronze honors, respectively. Kia received a Bronze IDEA in 2012 for the Kia Rio sub-compact vehicle design.
As an internationally known assessment of global design, the IDEA recognizes designs that affect quality of life and promise significant economic impact through innovation in categories such as Automotive and Transportation, Design Strategy, Computer Equipment, Environments, and more. The 2014 competition included 2,000 candidates from 39 countries with each entry evaluated for innovation, benefits to the user and client, sustainability and visual appeal.
“These IDEA honors are truly a testament to the abilities of the Kia Motors design team,” said Tom Kearns, chief designer, Kia Design Center America (KDCA). “The GT4 Stinger was conceived selfishly, but to great effect: We wondered what it would be like for the California-based design team to execute our vision of the ultimate Kia performance car, with a keen focus on drop-dead-gorgeous exterior styling and unparalleled driving dynamics. As for the Soul, reinventing an icon is perhaps the biggest challenge our team has faced. You have to offer a fresh take without losing the essence of what made the original so appealing. In both cases, we couldn’t be happier with the results.”