ENOC Lubricants, one of the fastest growing lubricant companies in the Middle East and a subsidiary of Emirates National Oil Company (ENOC), launched new strategies to fuel its growth, in line with its ‘Energy to Drive Ahead’ plan, at its 5th Annual Business Meeting held recently in Kuala Lumpur, Malaysia.
The status of the global lube industry, its effect on stakeholders and current market dynamics were addressed at the two-day event. Potential expansion of the product line portfolio, enhancement of inventory management, growing profitability and introduction of new generation oils were also discussed with business distributors and trading associates from over 40 countries, who were able to attend this year’s annual meeting.
ENOC Lubricants launched new initiatives to enable its distributors to achieve significant growth that build on the company’s aspirations. The company’s new web portal, lube recommendation site, marine approval, and new products and services were also unveiled at the event.
Zaid Al Qufaidi, Managing Director of Marketing – ENOC, said: “ENOC Lubricants has been growing steadily and is focused on strengthening its presence not only in the Middle East but across key emerging markets. The annual business meeting is a venue for us to spark discussion and stimulate dialogue with our stakeholders, ensuring that they are all aligned with ENOC’s overall vision. The new initiatives unveiled at the meeting received positive response from all our partners, and we are confident that ENOC will record robust growth year in 2013 led by its ‘Energy to Drive Ahead’ strategy.”
Mohammed Sadek, Director of Lubricants Marketing - ENOC said: “We have had a good year in terms of growth despite challenging market conditions. Our growth came in from entry into new markets, and by expanding the existing ones. ENOC has ambitious plans for 2013, where we will continue to explore potential growth opportunities through strategic geographic expansion plans in line with our development goals and growth aspirations.”
Operating under the ENOC Marketing Segment, ENOC Lubricants recorded year-on-year growth, ahead of the general projected industry trends. This was brought on by its entry in new markets such as Algeria, Egypt, Benin, Angola, and Bosnia, in addition to its drive to enhance its lubricants production capabilities at ELOMP and in other toll blend locations in various geographies.
ENOC Lubricants also recorded an increase in market share for their signature ‘green’ synthetic engine oils, PROTEC Green 5W40 and PROTEC X-treme Energy 5W30, and has extended its green line with two new products branded under the PROTEC FLEX & KUWA range.
ENOC Lubricants, with ISO 9001, ISO 14001 and ISO 18001 certifications, is the largest producer of finished lubricants, and has a proven track for quality and excellence. Its products are approved by some of the most renowned original equipment manufacturers in the world. ENOC Lubricants currently markets its products to over 55 countries in the world.