Land Rover’s Galactic Discovery
Four friends are set to win a once-in-a-lifetime trip to space with Land Rover’s Galactic Discovery competition, a ground-breaking online search for a group of aspiring astronauts to go on the ultimate adventure.
The unprecedented opportunity is being offered by Land Rover and Virgin Galactic to mark the reveal of the New Discovery Sport, a compact and versatile SUV and first of a new Discovery family. The car was unveiled to the world in a film shot at Spaceport America, New Mexico, which will be the base for Virgin Galactic’s sub-orbital space flights. The film forms part of Land Rover’s biggest ever digitally-led campaign, debuting the New Discovery Sport exclusively to an online audience for the first time. Over the next four months, the brand will harness the power of social media, PR and digital marketing across 40 countries to launch the New Discovery Sport and seek out the world’s most adventurous spirits. The campaign will culminate with the announcement of the four winners in December 2014.
The Virgin Galactic space flight prize was announced to audiences worldwide through a film featuring a group of the world’s greatest-living adventurers and personalities, including Sir Richard Branson, Bear Grylls and Sir Ranulph Fiennes.
Phil Popham, Jaguar Land Rover Group Marketing Director, commented, “Only Land Rover could offer this incredible opportunity, which is the chance to win the most spectacular group journey of a lifetime. Our heritage is rooted in adventure, exploration and a desire to go above and beyond, and nothing embodies this spirit of discovery more than a trip to space.”
To enter the competition, aspiring astronauts from across the globe are required to produce a 30-second video or a still image that demonstrates their spirit of adventure; choose three friends to join them on their space adventure; and submit it via Land Rover’s website www.landrover.com/gotospace.
The Galactic Discovery collaboration signals the next phase of two pioneering companies – Land Rover and Virgin Galactic – working together to push the boundaries of travel and adventure for the next generation. A global partnership between the brands was announced in New York in April this year, and when flights begin, a fleet of Land Rovers will play a key role in Virgin Galactic’s space experience, with future astronauts driving in the vehicles from the spaceport in New Mexico to the spaceship to begin their trip across the final frontier.