Oliver Ebel, executive director and general manager Lenovo Middle East & Africa
The latest preliminary results from IDC* for 4Q12 show that Lenovo has taken the #2 position in the EMEA PC market with 11.1% share. The ranking is fuelled by the company’s growth and success in Russia, Germany, Denmark and Lebanon where Lenovo is now ranked #1.
When joining Lenovo in April 2012 EMEA president Gianfranco Lanci outlined his ambition and plans for the company to become a top three PC player in EMEA by 2013. At the time of stating the ambition Lenovo was #5 in the market. Lenovo continues to grow positively, outpacing the market significantly with year to year growth in 2012 of 41.7%, in a market that declined overall -1.6%.
Lanci commented: “In April 2012, we set a clear goal - to become the #3 PC vendor in EMEA and gain more than 10% market share by 2013 - and we have achieved this well in advance of our deadline. These results have given us a solid foundation from which to work in order to achieve our ultimate goal of becoming #1 in EMEA. In the coming year the market will see Lenovo bring even more innovative products to market; dominate the consumer space much more than we have done to date and deliver on our corporate strategy of being a PC+ company – ie designing products that have the additional features and functionality that consumers want – like our Yoga that is a laptop that converts into a tablet or the 27” table PC the Horizon, which showcased at CES.
The EMEA business has contributed significantly over the last three years in making Lenovo the fastest-growing PC maker among the world’s top vendors with 15 quarters outpacing the overall PC market. This data shows a clear trend line and strong momentum for Lenovo as it sets its sights on profitable, sustainable growth in the PC+ era.