Lenovo, the world’s second largest PC Company, is set to showcase its latest consumer Idea product range at the Middle East’s largest technology exhibition, GITEX Shopper. Reinforcing its bid for the number 1 spot in the global PC market, the company will wow consumers with a world-class line up of IdeaPad innovations including the new-to-market ‘thin and light’ IdeaPad S300 and S400 laptops.
The IdeaPad S300 and S400 strike a balance between portability and performance for consumers who want more computing power than a netbook, with long battery life at a more affordable price. Measuring just 21.9mm thin (less than one inch) and weighing 1.8kg (less than four lbs), the new S Series features a sleek exterior design with a stylish metallic finish powered by a 3rd generation Intel Core processor. The S Series laptops combine comfort, simplicity and responsiveness to give consumers an affordable PC with quality construction and solid performance.
Commenting on Lenovo’s participation in the annual consumer trade show, Ahmed Khalil, General Manager Lenovo Gulf and KSA said, “GITEX Shopper is an annual highlight for Lenovo’s Middle East business, and represents a great opportunity for our team to meet and interact with consumers, helping them find the best PC product to suit their needs. As a global leader, Lenovo’s success rests on our ability to deliver consumer-centric innovations that deliver a blend of mobility, performance and price, and visitors will see all this and more at GITEX Shopper this year.”
Lenovo will also be showcasing Y, G and Z Series IdeaPad ranges. The Y series is ideal for gamers, movie buffs and audiophiles, packing raw power, slick design and startling innovations including; two 1.5 watt stereo JBL-designed speakers with Dolby Home Theatre V4 Enhanced audio, and a 1 megapixel webcam.
The Z series offers a balance of price and multimedia features, productivity and security. The Z Series, available in a range of colours, also has Lenovo's large "Intelligent Touchpad," optional DVD or Blu-ray player, and a standard six-cell battery for longer computing power.
Consumers looking for an everyday PC that combines a wide range of features at a comfortable price can check out the G series range, ideal for use as a primary laptop or second home computer.
“The PC industry is navigating a period of changing dynamics, with emerging markets really driving the next wave of expansion. Lenovo continues to spearhead market growth and we are confident in securing global leadership position. To achieve it, we fall back on the innovation that is built into the DNA of our business and into the suite of technologies that you will see on display at GITEX,” added Ahmed Khalil.
Lenovo will also be showing its latest all-in-one devices including the Lenovo IdeaCentre® A720 and B540. The IdeaCentre® is a one-stop-shop for home entertainment including multi-touch, massive storage, intense graphics and much more.