The Lexus’ flagship LS460 catapulted to the top spot at the 2013 Middle East Motor Awards (MEMA) recently held at Sharjah, UAE, as it swept up the award in the Best Luxury Sedan category.
The LS460 emerged a clear winner based on a 12-point scoring criteria in which a distinguished panel of jurors evaluated its technical aspects, design, handling, safety features, performance, innovation, consumer aspects, driver satisfaction, emotional appeal, value for money, comfort level and Middle East friendliness.
The 18-member jury was drawn from the most respected figures in the Middle East’s automotive journalism field, whereby their opinions are the most sought after in the region, making the award the most unbiased, credible, and the most prestigious of its kind in the Middle East.
Commenting on this notable achievement Marketing Manager at Central Trade and Auto Company, the exclusive dealer for Lexus in the Kingdom, Mr. Nadim Haddad said, “It gives us great joy and pride to see the LS460 Lexus named as the winner of the best Luxury Sedan category. This achievement serves as a notable addition in the brand’s long track record of distinction. The current fourth generation is an evolved and premium product of automotive engineering combining a bold new design, sharper driving dynamics and the highest levels of refinement and luxury in one.”
The new LS460 sports approximately 3,000 changes including three world firsts, among which is the first-ever 8-speed transmission and an innovative climate control system. It also has no less than 15 Lexus firsts, features and technical innovations. The refined, fresh styling reflects the new face of Lexus with an aggressive spindle grille giving it greater road presence and stronger brand identity while heralding a significant improvement in driving dynamics, responsiveness and handling while carrying forward the Lexus legacy of fusing the most advanced technology with refined Japanese aesthetics. Equipped with a 4.6 litre V8 petrol engine the LS460 now develops 285 kW of power at 6400 rpm and a maximum torque of 493Nm at 4100 rpm.
The Middle East Motor Awards (MEMA) now in its fourth successful year, is the biggest and most coveted award of the Middle East Automotive Industry. The award is an initiative by Expo Centre Sharjah to acknowledge the leading players of the automotive industry and to celebrate emerging technologies.