In its efforts to enhance the spread of innovative and customized business solutions, LG Electronics recently signed a strategic agreement with Abdali Boulevard Company, in collaboration with its distributer for Audio Video solutions, Pro-AV, to provide the Arjaan hotel serviced apartments at The Boulevard with 800 LED TVs.
The service agreement has been executed at LG headquarters in Jordan by Mr. Tae Hun Ryu, the Managing Director of LG Electronics Levant, Mr. Taher Al Jaghbir, the CEO of Abdali Boulevard Company, and Mr. Rami Badran, the CEO of Pro-AV.
The Boulevard is supported with deep fiber optic cables and networks making it the appropriate infrastructure model for operating Internet protocol IPTV services. It is the first project in Jordan to have this technology where every socket outlet in The Boulevard will offer a minimum of 1 gigabyte of bandwidth; which will provide quick and reliable transmission of data, allowing investors to have e-transactions of their own.
“This agreement falls in line with LG’s strategy to increase its partnerships within different sectors by providing them with different AV solutions. The hospitality sector in particular is of great significance for LG, as it is one that drives economic growth forward for Jordan” Commented Mr. Ryu. “LG is proud to be providing Hotel TV screens for The Boulevard Arjaan serviced apartments, as these screens come with a full host of interactive features set to benefit both, the guests and the management alike”.
From his end Mr. Al Jaghbir added: “The Boulevard’s decision to install LED TVs in its serviced apartments stems from our constant attention to enhance our facilities through installing the most up-to-date equipment and products available. Our cooperation with LG enables us to offer our guests the most advanced technologies and all the convenience it provides.
Mr. Badran further confirmed that Pro-AV is part of a corporate conglomerate specialized in creating communication and IT services, and that through its long term ties with LG it had been proudly enhancing the field with cutting edge technologies. Serving the MENA region at large, its alliance with LG Electronics is founded on a joint commitment to developing business solutions suited for all sectors.
LG’s highly advanced Hotel TV’s will offer the residents of The Boulevard Arjaan apartments with an array of customized services and interactive applications enabling the guests to seamlessly access various video resources and Internet services through an intuitive and user-friendly interface.
The new hotel serviced apartments are managed and operated by Rotana Hotel Management Corporation, which on its part ensures that the highest quality of service is granted. Arjaan are fully furnished and serviced hotel apartments with a 24 hour room service. Every suite is spacious, incorporating multiple bedrooms and ensuites with dining rooms and balconies that offer fabulous views of the surrounding areas.