LG Electronics (LG), a global leader and technology innovator in consumer electronics, has announced its sponsorship of the ICC Twenty20 World Cup, to be held in Sri Lanka from September 18 to October 7, 2012.
LG Electronics intends to build on the excitement and anticipation of the tournament by hosting dedicated fan zones in the region, where supporters can watch the matches through LG’s Cinema 3D Smart TV.LG’s best-in-class 3D Smart Cinema TV allows viewers to watch thousands of movies and videos streamed directly from the Internet, surf the web and connect with social networks, while watching live matches in perfect 3D quality.
The ICC T20 World Cup 2012 in Sri Lanka will be the fourth ICC World Twenty20 competition, and will be the first T20 cricket World Cup tournament to be held in an Asian country. The T20 World Cup was previously hosted in South Africa, England and the West Indies.
In addition to the fan zones, LG Electronics also ran a lucky draw promotion from August 10-September 15, 2012 where participants needed to purchase any LG TV worth AED 500 and above from any of LG’s participating outlets, and send an SMS to the dedicated number.
DY Kim, President of LG Electronics Gulf stated: “Cricket is the number one sport in the Asian sub-continent and this year the ICC T20 World Cup is being held in the region for the first time. We hope to bring the excitement of the games to every home in the region with our products and contests.”