Standard Chartered Bank launched a regional social media competition where fans stand a chance to win a limited edition signed Liverpool Football Club (LFC) shirt. The LFC shirt will have the Seeing is Believing logo instead of the Standard Chartered logo to raise awareness about the Bank’s global initiative to raise USD 100 million by the year 2020 to eliminate avoidable blindness. The LFC team will be wearing the limited edition shirts on Monday 11 February in their match against West Bromwich. The match will be called, “The Perfect Match”.
To win a signed shirt, LFC fans in UAE need to take part in the “Perfect Match” competition by visiting the Bank’s facebook page. The competition will continue till 11 February, 2013.
The winner will be selected by a panel of judges from Standard Chartered Bank who will decide on the winners based on originality, creativity and relevance of the entries to the Perfect Match theme. Winners will be announced on the page on Wednesday, 13 February, 2013.
Since becoming the main sponsor of Liverpool FC in 2010, Standard Chartered Bank and the football club joined forces to raise awareness and funds for ‘Seeing is Believing’, the Bank’s flagship initiative for avoidable blindness and visual impairment. Joined activities and projects included football clinics for the visually impaired children across the globe as well as two consecutive seasons to gain international exposure for Seeing is Believing. Standard Chartered Bank partnered through this initiative with the International Agency for the Prevention of Blindness (IAPB) and leading eye-care NGOs to improve access to eye-care across the Middle East, Asia, Africa and South America. Since 2003, the Bank has raised USD50 million and helped more than 28 million people.