At the International Council of Shopping Centre’s
Deira City Centre and Mall of the Emirates took home four awards for marketing excellence at the International Council of Shopping Centre’s (ICSC) first ever 2011 ICSC Middle East & North Africa Shopping Centre Global Awards on November 28th, 2011. Hosted by the ICSC, the evening recognised outstanding achievements in marketing, design and development of retail properties across the region.
The ICSC honoured Mall of the Emirates with two 2011 Gold Awards and one 2011 Silver Award and Deira City Centre with one 2011 Gold Award. All finalists were judged by an international panel of judges, ensuring industry ‘best practice’ recognition on a global level.
“It’s an honour to be recognised at this year’s prestigious 2011 ICSC MENA Shopping Centre Global Awards,” said Peter Walichnowski, CEO of Majid Al Futtaim Properties. “This is the first-ever regional awards organised by the ICSC and Majid Al Futtaim is pleased to be awarded as a leader in marketing excellence, and setting the region’s standard of excellence for shopping centres and retail professionals. Congratulations to all the finalists and winners on this outstanding achievement.”
- Mall of the Emirates – Best Grand Opening Event: Fashion Dome VIP Launch
VIP event to open the Fashion Dome
- Mall of the Emirates – Best Digital Marketing Campaign: Style MOEments
Social media fashion campaign
- Deira City Centre – Best ‘CSR’ Cause Marketing Campaign: Go Red for Woman
Awareness campaign for heart disease amongst women
- Mall of the Emirates – Best Advertising/Branding Campaign: ‘O’ Campaign
Image-intense advertising campaign to introduce the new luxury offer
The ICSC is the premier global trade association of the shopping industry, linking with more than 25 national and regional shopping centres throughout the world. All 2011 Gold Awards winners will be automatically entered for the ICSC Best-of-the-Best VIVA Awards in May 2012, which will bring together the world’s most cutting edge shopping centres and professionals.