Farhad Irani Head of Retail Banking at Mashreq while receiving the award in London
UAE’s leading financial institution, Mashreq was recently awarded the Best Banking Group in UAE Award at the World Finance Banking Awards 2013. The prize ceremony was held in the London Stock Exchange media centre and the Bank’s Head of Retail Banking Group, Farhad Irani represented Mashreq to receive the award. The criteria for choosing winners included bank performance, variety and clarity of products and services, cutting edge and innovative CRM systems and solutions, competitive strategy moving forward, alternative financial products and parallel market interaction among others factors.
In the post prize ceremony interview, Farhad Irani shared the Bank’s plans for the Retail operations, for the year ahead, saying:
“It is gratifying, if not most rewarding, for the industry to continuously recognize Mashreq for its leadership in retail financial services. This does not come to us as a surprise but, is, rather the result of continuing our journey in customer centricity, investment in a better customer experience, best in class propositions and meticulous execution. Mashreq has successfully delivered the extra mile in affording comparatively the best service standard in the UAE while maintaining an enviable level of employee engagement. The balance score card approach sure delivered for us. At the heart of our success is a world class management team, a CEO who guides and challenges us, a team that believes in the bank and its future.”
World Finance Banking Awards was set up in 2007 and relies on reader’s insight and experience to provide nominations to the judging panel. The awards are tailored to provide a comprehensive analysis of the very best in each market.
The awards were split in categories such as Best Banking Group, Best Private Bank, Best Commercial Bank, Best Investment Bank and Best Sustainable Bank and winners were picked from each country.
In its constant efforts to drive innovation, the Bank recently launched various technology led solutions to continue delivering a revolutionary banking experience for its customers. The UAE’s first of its kind initiative, E Cube Retail Concept is now available in several Mashreq branches. Another innovative first is the Easy Cheque solution, which offers unprecedented benefits to Mashreq credit card customers.
Another breakthrough is the launch of ‘Mashreq Payport’, the region’s first fully EMV Chip & PIN compliant mobile POS solution. To enable this convenience for the UAE market, Mashreq has partnered with MasterCard and with Swiff.