Tooran Asif, Head of Personal Banking, UAE, Qatar, Egypt, Mashreq
In line with its continuous endeavor to offer customer focused financial solutions, Mashreq has introduced Mashreq Essentials - a new, easy and efficient way of banking which is offered to new recruits who are coming to the UAE to work. This service, the first of its kind in the region, ensures these newcomers to have the opportunity to settle in without having to worry about their immediate banking requirements.
The economy is stronger than the past few years and there is an exponential increase in hiring. The upcoming Expo 2020 in the UAE is expected to create 200,000 jobs, and studies have shown that from January to October 2013, compared to the same time in 2012, the UAE has seen a healthy increase in job numbers that runs in double-digit percentage growth. Having Mashreq Essentials is the manifestation of convenience - before arriving in the UAE these individuals can have their banking relations set up for them and ready to go.
The Mashreq Essentials pack includes new account details, a credit card, debit card and a banking guide, which is handed over to employees on their first day of joining their new employer in the UAE. Companies can sign up to be a part of the Mashreq Essentials program through a simple enrollment process and the new recruits can request for the welcome pack online from the comfort of their home country, prior to their arrival in the UAE.
Commenting on this, Tooran Asif, Head of Personal Banking, UAE, Qatar, Egypt, Mashreq said, “With the expanse of jobs in the UAE, Mashreq Essentials provides banking solutions that eases newcomers into the country without them having to hunt for a bank themselves. This, in turn, is also easier for the employers as salaries can be paid directly into the account when an employee joins. We, at Mashreq, are happy to provide easy and efficient banking during this peak time.”
Asif added, “In line with our corporate campaign ‘We Make Possible’ Mashreq Essentials is yet another step to offer seamless financial solutions when individuals need it the most.”
The Mashreq Essentials pack is used as part of an individual’s welcome to the UAE. Mashreq continues to present its customers with value added services that deliver an exceptional customer experience.