Mashreq, a leading financial institution in the UAE, once again established itself in the region’s banking world, as the only bank to walk away with five major awards at the prestigious Banker Middle East Product Awards 2014. The awards are a testament to Mashreq's growing regional capabilities for customers and its retail operations, not only in the UAE, but also in the region.
Mashreq’s trophy cabinet has been further enhanced after recognition from the industry-leading awards. Mashreq was the only bank on the night to win five awards, something that has never been done before - the Best Customer Service Award, Best Corporate Account, Best Retail Call Centre award, Best Web / Mobile site and Best Fixed Income Fund Award for the Makaseb Income Fund - the oldest running MENA Fixed Income Fund having been launched in March 2006.
These recognitions further underscore the bank’s commitment to improve customer’s experience and fulfill their needs through customer centered innovation. Mashreq also consolidated their status as the leading bank in the region earlier this year by posting a 38% increase in net profits for 2013.
Julio de Quesada, Head of Corporate & Investment Banking Group, explained, “It gives me great pleasure to receive this award on behalf of the Corporate & Investment Bank of Mashreq. Staying tuned to our customer needs is at the heart of what we strive to deliver on daily basis. It allows us to position our solutions and product offerings in such a way that we become innovators in our field and pioneers - for that we can only thank our clients. The challenge presented to us by a key client relationship on liquidity management solutions has certainly transformed our offering provided through the corporate online banking platform – MashreqMatrix. The offering is now available as a competitive advantage and we will remain focused on voice customer to further enhance and improve our services.”
In March 2014 this year, Mashreq launched a corporate public campaign designed to put the customer at the very heart of everything it does. The ‘We Make Possible’ campaign, demonstrates that the customer is more than ever, the main focus of Mashreq. For a bank to win awards across its retail, corporate, investment and online service areas against such fierce competition, it is obvious that Mashreq is going that extra mile for its customers.
Farhad Irani, Head of Retail Banking Group said, “At Mashreq, we make possible for our customers and our staff. We test boundaries in a bid to constantly drive towards perfection and a better customer and staff engagement. Our objective is to enjoy generations of trust with our business and personal partners and constituents. These awards give us a huge sense of reassurance that we are traveling on the road to business leadership, not just in the GCC but ‘world class’. Thank you all for giving us this privilege.”
The bank’s overriding mantra – tomorrow must always be better than today – may be simple, but it is powerful. It underlines how Mashreq never stands still and crucially, how it understands its customers. Just as its customers strive to better their own lives, Mashreq strives to better its service and product standards.