Nimish Dwivedi, Head of Payments, Mashreq
Mashreq, UAE’s leading financial institution, today announced its participation in Gitex Shopper 2014, the largest and most influential consumer IT and electronics sales extravaganza in the Middle East, to take place at the Dubai World Trade Centre (DWTC) from 23-26 April 2014.
To celebrate this occasion, Mashreq has launched UAE’s first INSTANT 0% easy payment plan that redefines the cardholder shopping experience. This new payment solution allows card holders to split their payments instantly at the merchant counter to a 0% easy installment plan for tenures of their choice as opposed to the current conventional process of cardholders having to call for conversion of their purchases to installments and then wait for the agent to call back for a confirmation.
Mashreq has deployed this state of the art solution not just at the Gitex venue but also across 100+ outlets of its partners including Sharaf DG, Emax, Jacky’s & Jumbo.
For all their Gitex purchases, Mashreq cardholders will also receive a free travel voucher worth AED 100 every time they spend AED 2000.
Nimish Dwivedi, Head of Payments, Mashreq said, “We are delighted to launch UAE’s first INSTANT 0% easy payment plan available right at the merchant’s point of sale terminal. The Spring Edition is a very special event for the UAE and we aim to provide an innovative solution to our cardholders to make their Gitex shopping experience truly memorable.”