As a leading financial institution, Mashreq continues to be recognized in the global banking space, winning three of the foremost industry awards in 2016; Best Retail Bank UAE, Best Digital Bank UAE and Best Customer Experience UAE. These were all conferred from The Global Banking and Finance Review which recognizes the financial institutions around the world that deliver innovative financial solutions and superior customer service.
The first of these prestigious awards was ‘Best Retail Bank UAE 2016’ received by Mashreq’s Group Head of Retail Banking, Subroto Som. This award is a reflection of Mashreq’s outstanding customer service, transaction facilities, lending, and innovation. Commenting on the award, Subroto Som, Head of Retail Banking Group at Mashreq said: “We are extremely happy to receive the ‘Best Retail Bank UAE 2016’ award from The Global Banking and Finance Review. This is a key achievement for Mashreq which proves that we deliver the best offers, services, solutions and digital banking to our customers. Mashreq has a history of innovation in the region; being the first bank to issue cards, have ATMs, and launch travelers’ cheques. We are proud to be at the forefront and set the UAE benchmark in the industry - and we look forward to making it even tougher for other banks to compete.”
The second award received was ‘Best Digital Bank UAE 2016’. This came as a result of Mashreq’s continuous investment in online banking and mobile services - such as international mobile payment, Noqodi wallet, Mobile to Mobile transfer and Flash Transfer. Mashreq also recently launched v4 of their mobile banking application ‘Snapp’ combining the best in Italian design with the best in mobile banking technology.
Last but not least was the ‘Best Customer Experience UAE 2016’ award; achieved as a result of Mashreq enhancing the customer branch experience through innovations such as the region’s first fully automated branch imashreq and the roll-out of E Cube branches.
Som continued: “Today’s rapidly changing world requires offering innovative financial solutions to customers in the easiest and fastest way that technology can provide. No bank can offer the best customer service if it doesn’t have the best digital technologies to accompany it. Over the years, Mashreq has invested continuously in products and propositions, has led with digital innovation, and has secured a trusted relationship with customers. We are delighted to be rewarded once again for accomplishing one of our challenging goals – which is to welcome each of our customers and provide the innovative services that enhance their experience with us.”
The Global Banking and Finance Review Awards were created to recognize companies of all sizes that are prominent in particular areas of expertise and excellence within the global financial community. The awards are known throughout the global banking and financial community. They reflect the innovation, achievement, strategy, progressive and inspirational changes taking place within the financial sector.