Ambar Brahmachary, Head of Marketing & Customer Experience
Mashreq, UAE’s leading financial institution, received the Superbrands 2014 for the 4th year in a row from the Superbrands Council UAE, the worldwide independent authority and arbiter of branding, committed to paying tribute to exceptional brands and promoting the discipline of branding.
The annual tribute event by Superbrands was held recently at the Intercontinental Hotel in Dubai Festival City to honour UAE's strongest brands.
Ambar Brahmachary, Head of Marketing & Customer Experience commented, “We are very pleased to be bestowed with the Superbrand recognition for the fourth time. Following on the award for the Best Regional Retail Bank – 2014 by Banker Middle East, the Superbrand Award 2014, cements the brands premier position.
Brahmachary added, “The award is a reflection of the Bank’s significant progress towards its commitment to the highest standard of innovation and service quality. We continue to focus relentlessly on our goal of establishing Mashreq as the most preferred banking brand in the UAE. We continue to evolve, develop and most importantly integrate innovative technology in everything we do, at every touch point and in every customer interaction”
Mashreq recently launched their brand campaign ‘We make possible’ which reinforces the promise by challenging conventions, innovating new ways which allow the customers to manage their finances and grow their wealth , making things quicker, easier, more convenient and by providing tools they need to make their dreams come true.