Memac Ogilvy, one of the leading multinational communication agencies in the Middle East, recently held its regional annual management meeting in Lebanon, gathering their tier one and two managers from across the entire Middle East and North Africa Network. The meeting was held at the Massabki Hotel in Chtaura Lebanon.
The conference was attended by the managing directors of Memac Ogilvy offices in U.A.E., Bahrain, Kuwait, K.S.A, Lebanon, Egypt, Jordan, Syria, Tunisia, Morocco and Algiers. The regional heads of Activation, Ogilvy Public Relations, OgilvyOne, Planning, Finance, HR and the advertising senior account management executives in all offices participated in workshops and agreed on the future plans to fulfill the vision of the agency in 2012.
Memac Ogilvy Chairman and CEO Edmond Moutran opened the conference with a recap on this year’s results and the outlook for 2012 as well as revealing the four key priorities to improve performance for the coming year, including Pervasive Creativity, Digital Communication, Margins and Talent Management.
“2012 will be a big year for Memac Ogilvy and we’ve identified four key areas that will help us better service our clients and raise standards within the industry,” said Edmond Moutran, Founder, Chairman and CEO of Memac Ogilvy.
Pervasive Creativity was described by Mr Moutran as a state of being that involves approaching every task with a creative mind-set, from the most mundane task to the most high profile pitch, with originality, flair and a collaborative “can-do” spirit. It is the pursuit of wonderful and very tangible ideas that grow a client’s business and means thinking creativity across all areas of the business.
Mr. Moutran also revealed plans to apply digital in all aspects of the company’s operations.
“With advances in technology moving so quickly, digital is no longer the way of the future, it is our present. We can no longer restrict digital knowledge to a few digital specialists within our agency but must ensure all our staff become innovators in digital work,” added Mr. Moutran.
Margin improvements were also discussed to work towards improving efficiencies and adding value without adding costs. 2012 will also focus on talent management and creating a culture and environment where the best people for the business want to work and stay. Employee training and career development will also continue to be a main priority.
Mr. Moutran concluded the meeting with an address broadcast via Webex to the whole network, updating all staff on the developments discussed during the management meeting and congratulating everyone on a successful year.