United Arab Emirates
Mikyajy - the region’s leading retailer in cosmetics launched two new signature women’s fragrances, Dicey Royale and Flirt Dreams, amidst media and the brand’s senior management at Amika in the Monarch Hotel, Dubai. Designed in trendy cube-shaped glass flacons, the two fragrances reflect the essence of every woman, combining elements ranging from girly lightheartedness to sexy mystery. Each fragrance pays homage to the different styles and approaches each woman takes with love, romance and seduction.
Speaking after the unveiling of the two new eau de toilettes, Jim Ragsdale, Brand Director said, “After seeing the phenomenal response to our two bestsellers Dicey and Flirt, we decided to extend these lines with a unique twist on the notes. These new fragrances reach out to women in the region who are truly sensual, warm-hearted romantics, as well as girls who are more carefree and fun-loving.”
Dicey Royale EDT is a deep, romantic fragrance with warm and dynamic notes for a sensual woman who prefers a subtle form of seduction. Much like the original Dicey but less risqué, absolute of rose and woody ambers are prominent notes in both fragrances. “We wanted something that still had the depth and allure of Dicey and which made Dicey so popular but reinterpreted to suit the true hopeless romantic,” Mikyajy Head of Creative Jenni Battiss. Dicey Royale’s floral composition opens with top notes of rose, peony blossom and essence of mandarin and orange with a heart of absolute of rose and woody ambers as well as a base of woody ambers. This scent is intended for those who want an exceptional and intense fragrance. Its packaging reflects a woman with a passionate character, featuring a bottle printed in the form of dice (burgundy & white) and the outer packaging reversed in terms of color.
Flirt Dreams EDT is a fresh, youthful fragrance with sparkling, light notes for a more delicate woman. This floral fruity fragrance is for the girl with an upbeat personality. Flirt Dreams and the original Flirt both share a fun floral character that remains linked through both fragrances thanks to a jasmine-dominated heart. “With Flirt Dreams, the mood of flirtatiousness is still in the air but it’s really meant for those girls who like flirting in a more light-hearted, innocent, carefree way,” Battiss said. It’s a floral fruity eau de toilette that opens with top notes of bergamot, pear, nectarine and pink pepper, with a heart of rose, jasmine, peach and violet, and a base of cedar and musk. Flirt Dreams is aimed at those who love a fragrance filled with light, airy nuances and a tinge of subtle fruitiness.
All fragrances come in 50ml bottles and will be available from June 15th across all Mikyajy stores in the region.