Msheireb Properties Expo Real 2011
Msheireb Properties is back in the global spotlight after showcasing its flagship Msheireb Downtown Doha project to an international audience for the second time at the EXPO REAL Munich, Germany. EXPO REAL is Europe's premier real estate exhibition, with architects, developers and real estate professionals from around the world attending in large numbers.
Msheireb Properties received thousands of visitors, who were overwhelmed by the company’s architectural vision for the future and deeply impressed by the commitment to heritage and sustainability that defines the developer’s approach.
Msheireb Properties’ stand design was inspired by the company's Msheireb Enrichment Centre, which is itself based on Qatar’s unique maritime and nomadic heritage. The stand showcased artifacts, images, interactive displays and traditional elements outlining Qatar’s past and present as well as ambitious plans for the future. The stand also featured a traditional Qatari majlis, as well as the largest scale model on display at the exhibition.
"Urban regeneration projects on the scale of Msheireb Downtown project, with integrated sustainability in design and implementation are rare. We were delighted to share the project with the world, encouraging the industry to make an intellectual shift in this direction to develop a modern district sensitive to the environmental, culture and heritage of the region. We are very encouraged with the feedback and interest shown by visitors in our project,” said Eng. Issa M. Al Mohannadi, CEO of Msheireb Properties.
“As a Qatari developer, we are proud to have developed an architectural identity that reflects not only our nation’s rich history, but also an ambitious future which, in line with Qatar Vision 2030, is built on the principles of knowledge and sustainability.”
The $5.5 billion Msheireb Downtown Doha project will transform the city centre into the vibrant, cohesive and culturally alive neighbourhood it once was. The mixed use development promotes social cohesion through a combination of commercial and residential properties, retail, cultural and entertainment areas. The heritage sites, museum, cultural forum, National Archive and Eid Prayer Grounds aims to facilitate community interaction and social exchange all the while addressing issues of congestion, sustainability, and maintaining the aesthetic and social individuality of Qatar.
Eng. Al Mohannadi said: “Our aim is to set the benchmark for sustainable, transformational and culturally sensitive developments, and EXPO REAL was the perfect platform to prove, once again, how committed Qatar is to building a better future for all.”
EXPO REAL, the International Trade Fair for Commercial Property and Investment, has been taking place every October in Munich since 1998. It is the largest trade fair for commercial real estate in Europe, with over 1,500 exhibitors from across the globe expected to showcase their real estate product portfolios.